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Google regularly murders fine products and leaves them for others to bury. Microsoft, though, just renames theirs constantly. The Rebrand Registry now exists to help us keep track...
When launching a new concept, restaurant operators must decide if they should rebrand social media or start fresh. The shift from viewing Instagram accounts as vanity metrics, bran...
Guy Carpenter, the reinsurance arm of Marsh, has been rebranded Marsh Re — retiring a name that has been in the insurance and reinsurance market for more than 100 years. “A new nam...
A brand name is more than a label. It is a repository of trust, recognition, and emotional connection built over years. Changing it is not a minor update. It is a gamble with the e...
The rebrand changes nothing for existing clients - but it lands as nuclear verdicts and abuse liability keep reshaping how church risk gets priced
Rebranding completes integration after 2023 acquisition
Cardiff-based Compare My Move has rebranded as Konnect You. The company has matched more than 2 million people with trusted home service professionals since 2012, and marks its reb...
This story behind a rebrand is a reminder that sometimes, our businesses need to find an identity of their own.
Oxford Bus Group has been renamed in preparation for the pending local government reorganisation.
Details revealed of Omnicom's trade mark application to the UK’s Intellectual Property Office.
Google is rebranding one of its most useful AI tools.
The Krow name will disappear as the agency comes under the Bray Leino brand.
FAA Part 135-certified operator Privaira (PVO, Fort Lauderdale Executive), which was acquired by private jet charter broker TLC Jet in late 2025, has been merged into the TLC Jet b...
The rebrand to Neighborhood Intelligence underscores the company’s ambitions to move beyond retail and into home services.
KingsCover Insurance Services, a specialty agency serving churches and ministries, has rebranded as Dominion First Insurance Services, LLC. The name change does not affect ownershi...
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Engineering consultancy changes name to reflect its parent company Tyréns Group
Remax will remain Remax, but change is coming. Tamir Poleg outlines plans for technology, recruiting, referrals and “reinvigorated” brand momentum. The post With Remax deal closed,...
The historic B&O Railroad Museum, long celebrated as a cornerstone of American railroad heritage, announced on July 14, 2026, that it is changing its name to the National Museu...
Chris Stussy rebrands as Chris Stassy in a surprise one-letter name change and kicks off a 'new era' with N.A.M.E. parties in Birmingham and Amsterdam. Chris Stussy rebrands as Chr...
Korean budget carrier T'way Air said Thursday it has rebranded as Trinity Airways, following its acquisition by leisure conglomerate Sono Trinity Group. Sono Trinity, which was ren...
Luminar Neo users will see an update to their app today. It’s version 1.28.0. Skylum is also moving toward a new name for the app, which is actually the original name. Neo will be...
Tata Motors has introduced Tata.Cars as the new customer-facing identity for its passenger vehicle business in India. The new umbrella brand will cover the... The post Tata Motors...
It's the biggest update to the brand's identity (and taste) in 15 years.
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