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Google regularly murders fine products and leaves them for others to bury. Microsoft, though, just renames theirs constantly. The Rebrand Registry now exists to help us keep track...
Acquisition leads to single brand
Your decision to rebrand (or not) following an acquisition will define its performance. This guide from WebFX provides the models and scorecards that teams can use to make an infor...
Guy Carpenter, the reinsurance arm of Marsh, has been rebranded Marsh Re — retiring a name that has been in the insurance and reinsurance market for more than 100 years. “A new nam...
Preston Spire rebrands as Meerkat. The name and identity connote speed and energy; imagery of the animal is used sparingly to keep the identity focused on the agency's creative per...
ジェイアール東日本都市開発は、JR赤羽駅のエキナカ商業「エキュート赤羽」の名称を、11月10日に「ビーンズ赤羽」へ変更する。エキナカ・エキソトをひとつのブランドに統一して連携を強化し、回...
Toronto agency Rethink has rebranded one of Vancouver's best-loved social-enterprise hotels, ditching a confusing old name for something rooted in a native tree. One of the biggest...
FutureBrand Hispanic America onboards Vicapsys and delivers a unified visual identity for Vicapsys Life Sciences and its Stateline subsidiaryTwo linked brands under one visual syst...
The Toronto-based group drops the space in its name, with new branding set to appear on group benefits materials over the coming months
Four Corners Aviation (ULA, Dallas Addison) has been rebranded as Mente Aviation as part of a broader consolidation plan by sister company Mente Group to bring all aviation busine...
Elon Musk says SpaceXAI will become SpaceXSI, marking its second rebrand in under three months. The post Elon Musk follows Trump’s lead, says a SpaceX name change is coming appeare...
The institutes formally became one organisation at the start of the year and chief executive Professor Christina Hong said it's now looking for a new name and brand identity.
Valencia Hotel Collection rebrands as Valencia Collection, launching a new name, emblem, and co-branding system across its eight independent hotels in Texas and California.
Established estate agency rebranded following Campions Group acquisition
KingsCover Insurance Services, a specialty agency serving churches and ministries, has rebranded as Dominion First Insurance Services. The name change does not affect ownership, le...
SpaceXAI is making steps towards a name change, and the reasoning behind it comes from a request from the current President of the United States.
CMG Rebrands Its Orlando Indie For Local NBA Franchise
“Know your product! And this is one update you want to have right,” wrote Unique Vacations Inc.’s Gary Sadler.
Once the Paramount and Warner Bros. merger is finalized, the resulting media empire will fall under a new name.
Perhaps it is only fitting that a product launched in the cloud should be renamed for the atmosphere it occupies. The e-discovery company Relativity announced today that it has ren...
It took the project 1.5 years before settling on 'Nura' as its new identity.
The new name covers the shell, greeter, search, system monitor, calendar, and file manager, all released as part of DMS 2.0.
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