Latest updates for Renaming/Rebranding

Fresh curated links around Renaming/Rebranding are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • ReConvert Rebrands to Upsell.com for Ecommerce Upsell and Retention Growth
  • Diversity Project rebrands to counter backlash
  • Absoft completes brand integration and officially becomes Applexus Limited

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Fresh articles and ideas

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qchron.com /4 weeks ago

ReConvert Rebrands to Upsell.com for Ecommerce Upsell and Retention Growth

ReConvert, a post-purchase upsell platform for ecommerce brands, has rebranded to Upsell.com to reflect its focus on ecommerce upselling, average order value, and customer retentio...

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omanobserver.om /3 days ago

Diversity Project rebrands to counter backlash

The Diversity Project, the initiative set up a decade ago to champion inclusivity across the investments and savings industry, has changed its name in response to the global pushba...

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edinburghnews.scotsman.com /1 month ago

Absoft completes brand integration and officially becomes Applexus Limited

The name change marks the natural progression of the 2024 acquisition, uniting two leading SAP consultancies under one global brand.

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odt.co.nz /1 month ago

Name change ‘brings everything together’

The company now named Dunedin Railway Station says it is bringing everything together. Others are a bit confused.

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propertyindustryeye.com /4 weeks ago

Letting agency launches new residential sales brand in repositioning move

The new brand represents the rebranding of the firm’s sales division

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onrec.com /1 month ago

Recfindr has rebranded to Rylo - and the product has grown to match the name

Stuart Gentle Publisher at Onrec 22 Apr 2026|LaunchRecfindr has rebranded to Rylo - and the product has grown to match the nameRylo is a Digital Deal Room platform built specifica...

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1888pressrelease.com /3 days ago

Mel Development making Official annoucement of Name Change to Mel Development Inc.

Mel Development has officially rebranded to Mel Development Inc., reinforcing the company’s commitment to providing trusted remodeling and construction services to homeowner...

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brandingstrategyinsider.com /3 weeks ago

When Honoring A Brand’s Past Means Changing Its Future

For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first...

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deadspin.com /2 days ago

MAAC rebranded, now The Metro Conference

The Metro Atlantic Athletic Conference is shedding part of its name while trying to maintain tradition. ,The conference will rebrand as The Metro Conf

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prweb.com /1 month ago

Harmonia Rebrands as Revolutional to Accelerate Innovation Across Government Missions

New name reflects company's mission-focused expertise in AI, cybersecurity, cloud MCLEAN, Va., April 17, 2026 /PRNewswire-PRWeb/ -- Harmonia Holdings Group, LLC, today announced it...

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reputationrhino.com /4 days ago

How to Clean Up Search Results After a Rebrand

How to Clean Up Search Results After a Rebrand A rebrand changes your name, but search results often lag behind. Old bios, stale directory listings, and outdated press mentions can...

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thespiritsbusiness.com /2 weeks ago

Disaronno owner unveils new name

Italian drinks firm Illva Saronno will now be known as Disaronno Group following a rebrand to enhance the company's global presence The post Disaronno owner unveils new name appear...

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propertyindustryeye.com /1 month ago

Established estate agency pair rebrand

While the name is changing, the teams remain in place

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travelpress.com /1 week ago

A bold new identity for travelbrands

Last week, travelbrands officially unveiled a bold new rebrand, reflecting the company’s continued transformation and setting the foundation for its next chapter of growth, innovat...

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newswire.com /1 month ago

Snaplii Reimagines Its Identity and Its Role in Redefining the Future of Finance

Rebranding with new logo and visual identity reflects the beginning of the digital wallet and smart shopping app's evolution into a complete consumer finance solution providing las...

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feeds.feedblitz.com /1 month ago

Antitrust Boutique Bolsters Succession Plans With a Rebrand

"[I]t seemed like a good time to assess where were were as a firm, to access who was front-facing, who's applying for the leadership appointments, who's liaising with co-counsel an...

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ch-aviation.com /1 month ago

Luxembourg's Jetfly Group unveils group-wide rebrand

Jetfly Group, parent company of fractional ownership specialist Jetfly Aviation, will rebrand all group entities effective May 1, introducing a unified brand architecture featuring...

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propertyindustryeye.com /1 month ago

Historic estate agency unveils major rebrand

Estate agency will have new-look offices and logo

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howtogeek.com /3 weeks ago

Amazon is rebranding Fire TV—here are the 3 big changes, including the new name

Amazon quietly dropped Fire TV and switched to a new name for smart TVs.

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videogameschronicle.com /1 week ago

After a fan poll, Microsoft’s new games boss is rebranding Xbox, to ‘XBOX’

Asha Sharma previously switched from 'Microsoft Gaming' in one of many changes

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am-online.com /1 month ago

Rebrand and renewed website signals growth phase for car supermarket

A rebrand is under way at one of the UK's ID10 largest used car dealers as it prepares for growth.

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hiphopwired.com /1 week ago

Xbox Rebrands To XBOX, Gamers Had Plenty To Say

Asha Sharma isn't done reshaping Xbox's image. Taking to her X (formerly Twitter) account, Sharma announced a HUGE change to the company's branding.

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thesource.com /1 month ago

How Smart Rebranding Can Transform Your Business in 2026 with Controlio

In the speedy-fireplace market these days, relevance is everything. Consumer tastes change, competition disrupts,and technologies expand at a mind-blowing pace. Brands that hold di...

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newswire.com /4 weeks ago

From "Rejuvenation" to "Restoration": Roof Maxx Rebrands to Encompass the Full Scope of Its Signature Service

Strategic transition comes with new free resources to educate homeowners on roof maintenance options

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Sources covering Renaming/Rebranding

deadspin.com

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feeds.feedblitz.com

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hiphopwired.com

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propertyindustryeye.com

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thesource.com

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1888pressrelease.com

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