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You’re shocked when you see what appears to be your breakthrough product being sold online by an outfit you’ve never heard of. What can you do? Procopio Partners Miku Mehta, Neil S...
Brand identity is one of the most powerful assets a beauty company has, and one of the hardest to protect. In an industry where product aesthetics carry as much weight as formulas,...
You secured the perfect domain name. It cost a little more than you envisioned, but you have the coveted .com of your dreams. It’s available and all social handles are clean....By:...
In this age of social media it is amazing how powerful that “likes” and “dislikes” and comments are to any single Brand.  Marketing departments generally know this all too...
Most companies think about patents, trademarks, and trade secrets separately. Patents protect a product. Trade secrets protect how a product is made. Trademarks protect the product...
What’s trade dress? If you’re a guitar person, you know which brand is associated with a slanted headstock. If you enjoy vodka, you know which brand is sold in a skull-shaped bottl...
A well‑chosen domain name is a valuable brand asset. It serves as a powerful marketing tool by helping businesses stand out in a crowded digital landscape and attracting consumers...
May is Small Business Month, a time to recognize businesses building momentum and to think about what it takes to sustain that growth. As Chief Marketing Officer at Fennemore, I sp...
You spend weeks on a logo. A client loves it, pays you, and then you see it on merchandise you never approved. Or worse, a competitor uses it as inspiration for their own rebrand....
Supply Chain Oversight is Part of Responsible IP Protection The post Protecting Licensed Brands on a Global Stage appeared first on The Toy Book.
Businesses often face situations where their information, relationships, or brand may be at risk. In those moments, the decision is not simply whether misconduct occurred, but how...
Trademarks play a vital role in helping businesses establish, protect, and grow their brand identity in an increasingly competitive marketplace. From names and logos to slogans and...
Companies invest significant resources in building consumer awareness and goodwill in their brands. Over time, strong brands come to represent more than just a product name or logo...
The Trademark Trial and Appeal Board (“TTAB”) is currently reviewing a case centered on video rental company Blockbuster, which has the potential to significantly widen the scope o...
Clear and precise recognition and treatment of intellectual property (IP) are critical in government contracting because the ownership and use of preexisting IP, so-called “Backgro...
Recognize the value of your family name, and take steps to protect it.
Most companies accumulate trademark assets gradually and unevenly. New products are launched, old brands linger, and registrations are filed opportunistically rather than strategic...
Most trademark problems do not begin with a refusal from the USPTO or a cease-and-desist letter from a competitor. They begin much earlier during product development and brand nami...
image Ever wondered why some creators grow into full-blown brands while others stall out? It’s not luck. It’s not even raw talent. The highest earning creators in the space treat t...
Picture this. It is June 2026, your place in LA, Miami, or Kansas City is full, the TVs are finally behaving, and your staff has perfected the art of pouring and pivoting when a ma...
Your compliance process is often the only experience contractors have with your company — make it count.
A company’s brand is one of its most valuable assets – and the name, logo, or slogan associated with that business is often what customers most remember, and what drives them to ch...
Consider the following scenario: you have just landed on a new brand name for your business or product. However, you discover that another business is already using it, but has not...
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