Latest updates for Paramount Upfront

Fresh curated links around Paramount upfront are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Paramount’s Upfront Pitch Is About Three Things
  • Inside Paramount's 2026 Upfront Dinners 
  • Inside Paramount's 2026 Upfront Dinners 

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adexchanger.com /1 month ago

Paramount’s Upfront Pitch Is About Three Things

Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad...

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adweek.com /1 month ago

Inside Paramount's 2026 Upfront Dinners 

Inside Paramount's 2026 Upfront Dinners 

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adweek.com /1 month ago

Inside Paramount's 2026 Upfront Dinners 

Inside Paramount's 2026 Upfront Dinners 

Read source
adweek.com /3 weeks ago

Inside WBD’s New Pitch to Advertisers Amid Paramount Shakeup

WBD's ad leaders outline priorities for upfront as they steward the business through the Paramount merger.

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latimes.com /3 weeks ago

Paramount's Ellison underscores his pledge to make 30 films a year when his company buys Warner Bros.

Paramount topped Wall Street expectations for first-quarter revenue, which grew to $7.3 billion

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adexchanger.com /3 weeks ago

Paramount’s WBD Deal Nears The Finish Line As Streaming Revenue Climbs

Paramount Skydance finished the first quarter with $7.3 billion in revenue, representing a 2% year-over-year increase. Meanwhile, its planned acquisition of Warner Bros. Discovery...

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adweek.com /2 weeks ago

Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads

At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI

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seekingalpha.com /1 week ago

Paramount Skydance: Charging Ahead In The Streaming Arena

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omanobserver.om /1 month ago

Paramount's CinemaCon charm offensive gets lukewarm reception

PAULA RAMONParamount Skydance was on a charm offensive at CinemaCon, trying to convince theatre owners that its megabucks deal to swallow Warner Bros. would be good for the industr...

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latimes.com /4 days ago

Paramount, pushing to buy Warner Bros., girds for legal challenges

Paramount hires powerhouse attorney Jeffrey Kessler to defend against potential antitrust challenges.

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latimes.com /4 days ago

Paramount, pushing to buy Warner Bros., girds for legal challenges

Paramount hires powerhouse attorney Jeffrey Kessler to defend against potential antitrust challenges.

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seekingalpha.com /2 weeks ago

Ad Tech Touted During Warner Bros. Discovery's Likely Final Upfront Presentation

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thewrap.com /1 month ago

Paramount Confirms Middle East Sovereign Wealth Fund Investment to Back Warner Bros. Deal

The David Ellison-owned media giant says their participation is an "important milestone" in the $110 billion deal The post Paramount Confirms Middle East Sovereign Wealth Fund Inve...

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thewrap.com /1 month ago

Paramount Asks FCC to Approve Middle East Investment in Warner Bros. Merger

The media giant's petition notes that indirect foreign ownership of equity interests in Paramount will total 49.5% and will not result in a transfer of control The post Paramount A...

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deadline.com /3 weeks ago

Upfronts 2026 Offer An Anxious Industry A Chance To Tune In For A Repeat; Here’s The Lineup & Schedule

Like the masses curling up to watch Friends, advertisers are being invited by media companies and streamers to tune into a repeat at next week’s annual upfronts in New York. Over t...

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filmthreat.com /1 month ago

Paramount Pictures CinemaCon 2026 Recap: David Ellison Promises 15 Films, 45-Day Windows, and Big Swings

Before Paramount Pictures officially stepped up to the podium at CinemaCon 2026, the studio fired the first shot of the day with... The post Paramount Pictures CinemaCon 2026 Recap...

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kyma.com /1 month ago

Paramount responds to letter opposing their acquisition of Warner Bros. Discovery

In a statement, Paramount said in part, "As creators we know firsthand that this is also a moment when the industry has been facing significant disruption—and the need for strong,...

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kyma.com /1 month ago

Paramount responds to letter opposing their acquisition of Warner Bros. Discovery

In a statement, Paramount said in part, "As creators we know firsthand that this is also a moment when the industry has been facing significant disruption—and the need for strong,...

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vulture.com /3 weeks ago

David Ellison Committed to 30 Theatrical Releases No Matter What

Despite Paramount’s lackluster theatrical revenue this year, he believes the WB merger could deliver on this lofty promise.

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lamag.com /1 month ago

Paramount CEO David Ellison Pledges 45-Day Theatrical Window in Surprise CinemaCon Appearance

Studio chief promises expanded film slate and reassures exhibitors amid merger uncertainty: “The Paramount lot is alive again, and we could not be more excited” The post Paramount...

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dailymail.com /1 month ago

Shareholders back Warner Bros swoop on Paramount but not boss's £660M payout

Paramount, behind Top Gun: Maverick, starring Tom Cruise (pictured), agreed to buy Warner in February after triumphing over Netflix in a bidding battle.

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screendaily.com /1 month ago

WBD shareholders back Paramount deal; vote against Zaslav exit package

WBD to file certified vote results to SEC.

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wtvq.com /1 month ago

Warner Bros shareholders approve Paramount’s $81 billion takeover of the Hollywood giant

(AP) – An $81 billion Warner-Paramount mega merger has received shareholders’ stamp of approval, propelling a deal that could vastly reshape Hollywood and the wider media landscape...

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hollywoodreporter.com /2 weeks ago

Paramount Sports Entertainment Makes Trio of Hires

"Their leadership will be instrumental in driving our production pipeline, expanding partnerships, and supporting our next phase of growth," says unit head Jesse Sisgold.

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Sources covering Paramount Upfront

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deadline.com

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filmthreat.com

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