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In the TV and film industry press, a PR moment is strategic, timely and impactful and can leverage the full lifecycle of an IP or coproduction to signal movement, momentum, or mean...
4 lessons for today’s PR from the smash hit. Lightning Czabovsky is associate professor of public relations at the University of North Carolina at Chapel Hill. “Backrooms” explode...
A six-figure event budget can vanish into a single night of aesthetics with no ROI without the proper preparation. Madison Broach is associate account executive at Venture PR. The...
A startup founder got featured in four Austin news outlets with no PR agency using what he calls the 'coffee party pipeline' — ChatGPT to find journalists, Lindy to scrape their re...
A single negative story can spiral fast. This guide breaks down how PR and reputation management intersect covering proactive strategies, crisis communication, and the tools bu...
Artificial intelligence is reshaping public relations, but the profession’s longstanding challenges aren’t easing. PR pros are working long hours, struggling to get reporters to re...
Getting a press release out used to be the job. The post Why Press Releases Alone Aren’t Enough Anymore, and What PR Teams Are Doing About It appeared first on The Good Men Project...
Here’s how to stand out. Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. The rise of multi-platform storytelling, from newsletters to long-for...
In today’s media landscape, successful PR depends less on presence alone and more on a company’s ability to build momentum before PR is ever brought into the picture.
Getting students interested in your college can feel tough. Public relations and college marketing play a big role in fixing this issue. Together, they help schools connect with mo...
A strong public relations strategy for executives is not a side task. It shapes how people trust your brand, how the media reads your…Continue reading on Stackademic »
A district superintendent woke up to eighty-seven missed messages last fall. Not from angry parents or a failed bond levy. From a single tweet. A student had posted a short video s...
EVNA PR is a strategic communications agency working across beauty, fashion, and interior design, building brand equity through earned storytelling, affiliate, brand partnerships,...
When an organization faces a sudden crisis, the first 24 hours often determine how stakeholders, customers, and the general public will perceive the situation. Whether it’s a produ...
Communications leaders share what new PR pros need to know about strategy, initiative, writing, media relations and building judgment early in their careers. The field of communica...
From your executive’s first-person perspective to their outfit, here’s how to get Business Insider’s attention. Your executive’s style could earn them a hit in Business Insider. Th...
Southeast Asia’s startup ecosystem has entered a sometimes challenging phase. Capital is tighter, growth is scrutinised more closely, and B2B tech companies are under pressure to d...
BrandComm Asia (BCA), a Philippine public relations agency, announced the launch of a complimentary PR Audit service designed to give businesses of all sizes an objective, professi...
It goes beyond better pitches. Even if you worked in a newsroom in the past, today’s environment looks incredibly different. The ranks of journalists have shrunk dramatically. Prin...
Public relations is all about shaping how people think and feel about a brand and building trust. The way PR professionals work has changed a lot in 2026. Getting featured in the m...
Public Relations continues to evolve as technology, consumer behavior, and digital media reshape the way brands communicate with their…Continue reading on Medium »
Plus: Uber changes its background check policy; Kara Swisher becomes Democratic kingmaker; Kohl’s lost sight of its audience. A water treatment company based in Ohio has become an...
Tier-1 doesn’t mean what it used to. Kate Dmytrenko is senior PR director at The Colab. The media landscape is contracting and expanding at the same time. These two realities may...
AI Is reshaping PR. Relationships are still the foundation. As AI becomes embedded in workflows, many PR pros are focused on learning new skills and strategies. But Jen Riedinger,...
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