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Public Relations continues to evolve as technology, consumer behavior, and digital media reshape the way brands communicate with their…Continue reading on Medium »
Real-time media monitoring has become one of the most operationally demanding parts of PR and communications work. A story can move from a regional outlet to national coverage with...
Including TikTok, YouTube, Pinterest and more. The Reuters Institute’s 2026 Digital News Report found that social media has become the top daily news source, ahead of TV and news s...
Brands need to be more strategic about what they can control and wiser about where they can relinquish it, Tamara Norman said. Tamara Norman, president of the newly merged Golin Ke...
The Reuters Institute 2026 Digital News Report highlights key trends every PR pro should keep in mind. The 15th edition of the Reuters Institute Digital News Report, which covers 4...
PRNEWS.IO, a marketplace for sponsored content, has signed a partnership agreement with The Associated Press (AP). The post PRNEWS.IO becomes an official Associated Press (AP) part...
Tier-1 doesn’t mean what it used to. Kate Dmytrenko is senior PR director at The Colab. The media landscape is contracting and expanding at the same time. These two realities may...
Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers
Artificial intelligence is reshaping public relations, but the profession’s longstanding challenges aren’t easing. PR pros are working long hours, struggling to get reporters to re...
Youth social media bans spread; NBC News touts stability; AI-linked layoffs fuel backlash. Clipping has a whole new meaning in PR. No longer does it mean meticulously cutting out t...
Performance PR sounds like accountability. But the metric most firms still track went obsolete the moment AI engines started deciding what gets repeated.
Including Meta, Instagram, X and more. There’s a question that keeps popping up as social platforms add more subscriptions and paid features: Will social media eventually stop bein...
Including YouTube, X, LinkedIn and more. Welcome to a new week of updates. YouTube announced a new U.K. training initiative focused on preparing creators, journalists and TV produc...
Public relations has always been a moving target. However, the last few years have felt like someone hit fast-forward. Newsrooms have shrunk and moved online. Platforms rise and f...
The global marketplace doesn’t just reward relevance. It punishes tone-deafness fast. If your PR plan for 2026 still assumes one story will resonate the same way everywhere, you’re...
Insights from the gathering in New York City. PR is on the precipice of something new. AI is offering a huge boost to the profession, elevating the role of their media relations an...
The best media monitoring software for enterprise PR teams in 2026 combines broad, verified coverage across print, broadcast, online, and social channels with fast implementation, ...
As AI platforms replace traditional search for high-value professional discovery, New York's only AEO-certified PR agency warns that brands relying on traditional PR for AI visibil...
Getting a press release out used to be the job. The post Why Press Releases Alone Aren’t Enough Anymore, and What PR Teams Are Doing About It appeared first on The Good Men Project...
Twice a year, around 150 media professionals, journalists and academics come together to get ahead of the curve. Since 2010, Newsrewired has been spotting the innovations that matt...
Southeast Asia’s startup ecosystem has entered a sometimes challenging phase. Capital is tighter, growth is scrutinised more closely, and B2B tech companies are under pressure to d...
At Cannes Lions, PR leaders saw creators, AI, newsletters and trusted content reshape the future of brand storytelling — while communications teams powered much of the work behind...
Multigenerational messaging means shaping one core story that works for different age groups—without losing what makes it matter. In modern public relations, you can’t skip this. W...
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