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Seasoned PR professionals from IPRA Philippines share their expertise and real-life PR lessons in new digital seriesBefore you hit
Reputation is rarely built through a single campaign or protected by a well-crafted press statement. It is earned gradually through the quality of an organisation’s relationships,...
Ayobami Eruobami, Chairman of Erumedia Group, founder of Pressford and an Associate of the Nigerian Institute of Public Relations (ANIPR), has called for a fundamental shift in the...
Stuart Gentle Publisher at Onrec 23 Jul 2026|News archiveRecruitment Marketing vs. PR: What HR Teams Actually NeedAs companies continue to grow, new hires within the HR department...
Artificial intelligence is reshaping public relations, but the profession’s longstanding challenges aren’t easing. PR pros are working long hours, struggling to get reporters to re...
Trade shows remain one of the most effective ways for businesses to strengthen public relations and brand communication. Beyond generating leads, they create opportunities for face...
With the market getting so crowded and demanding, enhancing your public perception is a no-brainer. But what do public relations really mean? Let's explore this through successful...
On the second Monday of every month, PRSA offers “AI Pulse,” a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI t...
Public relations has evolved far beyond media coverage. How has the role of PR changed over the past few years, and what do you believe defines successful communication today?PR is...
Most PR advice is written for calm days. Calm days don’t need advice. The real test of a communications function is the week nobody planned for. A product recall, a breach notifica...
Redrick PR, through its Corporate Social Responsibility initiative, Redrick Accelerate Workshops (R.A.W.), partnered with The Comms Avenue to host the Future-Proof Your PR Career C...
In a competitive business environment, being visible is no longer enough.Continue reading on Medium »
Public relations has evolved far beyond media coverage. How has the role of PR changed over the past few years, and what do you believe defines successful communication today? PR i...
By understanding the reality behind public relations, you can best develop and carry out your strategy.
“Communications leaders are increasingly speaking the language of business,” Mike Neumeier, APR, said. As a result, the public relations function is now connected to “revenue, repu...
Following up is one of the most routine parts of public relations. A pitch is sent, the inbox stays quiet, and a few days later, another email goes out. Then perhaps another. The l...
The press release has long been a workhorse of public relations, and it still has a role to play. But if you’re using press releases as your primary measure of communications impac...
Public relations has always been about earning attention. Whether that attention comes from journalists, customers, investors, or industry influencers, the goal is the same: build...
PR pros are using AI more than ever. 66% of PR professionals now use it regularly, whether that is drafting a press release, summarizing a report, or preparing talking points for a...
On the second Monday of every month, PRSA offers “AI Pulse,” a briefing hosted by Ray Day, APR, PRSA’s 2026 immediate past chair, that provides timely insights into the latest AI t...
Remember PR? Good old public relations? Well, it's back. And this time the machines are in the picture too. Here's how to get yourself covered, from someone who's been on both side...
Digital public relations (PR) has never been more visible and more accountable. Brand stories travel across social feeds, newsletters, podcasts, and search results in minutes. Tha...
Don’t let a paywall dissuade you. Dustin Siggins is founder of Proven Media Solutions. For years, PR pros have been debating whether paywalled media matters in the LLM era. My answ...
Let’s face it. If an individual at a public relations agency wants to get ahead, being Mr. or Ms. Nice Person will keep you trying to convince journalists that a number 10 pencil i...
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