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Leitz Cine has introduced the Leitz iD Mount, an optional mount with a metadata interface for the Leitz HUGO and Leitz SUMMILUX-C lenses. With the iD Mount, compatible cameras can...
The Zhong Yi Optics PITTURA 30mm f/2.4 Lens for Medium Format is being touted as a compact, affordable fast wide-angle prime. The PITTURA 30mm f/2.4 is claimed to have been enginee...
Simmod has announced a new 4-in-1 PL Lens Adapter that allows cinematographers to use a single adapter across four of today's most popular full-frame mirrorless camera systems. [Re...
ILLUVISION has recently introduced the MAGNA 65-350mm T3.6, which is essentially a repurposed ARRI/FUJINON Alura 45-250mm T2.6 Studio Zoom with a built-in optical expander that upg...
While more tailored to the needs of medium-format photographers, this new Pittura 30mm f/2.4 from Zhong Yi Optics could be an interesting option for medium-format videographers and...
At CP+ 2026 in February, Brightin Star announced a new APO 35mm f/1.7 ASPH. lens for Leica M-Mount cameras. The stylish new lens is finally available to order, and unlike Brightin...
Simmod has just launched a new ARRI PL adapter with a user-swappable camera mount system that makes it compatible with Sony E, Canon RF, Nikon Z, and Leica L mount bodies. It is no...
Japanese photo retailer Map Camera, best known for its monthly and annual camera sales charts, recently tested a truly absurd lens, the Contax Mirotar 1000mm f/5.6. [Read More]
An 800mm equivalent lens that fits in a hand and a 1,000mm equivalent monster share the same day out on the Welsh coast. That kind of reach used to mean carrying gear you could bar...
Atlas Lens Co. has posted up a video showing what their Mercury Series 1.5x anamorphics look like when used with the new Sony FX5. The test footage showcases a practical lens test...
DZOFILM has added two full-frame cinema zooms to its Arles line: a 25-75mm T2.6 and a 65-180mm T2.6. Both share the front diameter, gear positions, and 16-blade iris of the eleven...
Cosina had a very busy CP+ 2026 this February, showing off early examples of numerous new Voigtländer lenses, including the APO-Lanthar f/4 Close Focus VM-Mount lens. This distinct...
Viltrox has announced its new AF 26mm F2.8 EVO, an ultra-compact full-frame autofocus pancake lens that is available in Sony E and Nikon Z-mounts. It looks to be a good option if y...
DZOFilm has officially announced the Arles 25-75mm T2.6 & 65-180mm T2.6 FF zoom cine lenses. According to DZOFilm, the two new zooms are designed to complement the Arles primes...
Cooke Optics is bringing its AP3 and SP3 series cinema prime lenses to Nikon Z-mount cameras, joining existing mount options for Sony E, L-Mount, Canon RF, and Leica M. [Read More]
I love the 85mm focal length. I feel that when I walk down the street, the 85mm look is closest to the way I see the world. It's a great focal length for portrait work, shallow dep...
The Lumix S9 launched as one of the smallest full-frame mirrorless cameras you can buy, and then sat there without a lens small enough to prove the point. Now a metal pancake the s...
A newly published Panasonic patent describes an alternative optical configuration for a 125-600mm f/5.6-8.3 full frame lens. [Read More]
CHIOPT has recently teased a new 16-35mm T3.2 lens to complete its full-frame XTREME ZOOM series, which now covers a broad range of focal lengths spanning from 16mm up to 250mm, wi...
You can save up to $260 USD on SIRUI T2.9 1.6x Full Frame Anamorphic Lenses. You can choose from a wide array of focal lengths and mounts. SIRUI states that because of the low weig...
Landscape photography is among the most popular genres, and for good reason. It's a great way to get out and enjoy nature, and having success doesn't require the fastest and most p...
If you’re a filmmaker, videographer, or hybrid content creator who cares about working quickly and efficiently, then you’re likely someone who knows the value of a versatile lens m...
Mirrorless photographers are spoiled for choice when it comes to telephoto and super-telephoto lenses, no matter which camera system they use, and many of the best ones are on sale...
Earlier this year, SG-image unveiled the AF 35mm f/2.2, an affordable full-frame standard prime lens for Sony E and Nikon Z cameras. It's now available for L-Mount ones, too, and s...
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