Social Media Ideas for Peso Model® Diagnostic

Why You Rate Your PESO Model® Maturity One Stage Too High

Research shows people self-rate about one stage above their actual level. Shelly Verkamp shares 3 questions that tell the truth about your PESO Model® maturity. The post Why You Ra...

Your PESO Model® Campaign Looks Right. So, Why Does it Feel Wobbly?

Your PESO Model® campaign has every channel covered. So why does it wobble? The problem isn't the pieces. It's the missing integration. The post Your PESO Model® Campaign Looks Rig...

The PESO Model® Diagnostic: The Novartis Tight End

Gini Dietrich runs Novartis's Super Bowl prostate cancer ad through the PESO Model® Diagnostic—and shows what happens when the ad has to be the whole system. The post The PESO Mode...

Six Questions That Separate A Capability Gap From A Performance Problem

Most learning requests arrive pre-diagnosed. This is a six-stage diagnostic conversation for telling a genuine capability gap from a performance problem — and, more usefully, the p...

The Mindsets Quality Model

The Mindsets Quality Model

Beyond the scale: New weight management program emphasizes medical supervision

Weight management is often reduced to the number on the scale, but a new program is taking a broader approach by looking at factors such as body composition, muscle mass, nutrition...