Latest updates for Outdoor Media

Fresh curated links around Outdoor Media are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • oOh!media launches NZ’s first LED bus shelter network in Christchurch 
  • oOh!media Locky Dock stations unlock new street audience in Dunedin
  • Lumo to launch Aotearoa’s largest roadside digital billboard

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Fresh articles and ideas

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stoppress.co.nz /1 month ago

oOh!media launches NZ’s first LED bus shelter network in Christchurch 

oOh!media has launched the country's first LED bus shelter screens, marking the next phase of Christchurch's OOH evolution. The post oOh!media launches NZ’s first LED bus shelter n...

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stoppress.co.nz /19 hours ago

oOh!media Locky Dock stations unlock new street audience in Dunedin

oOh!media New Zealand has expanded its street footprint into Dunedin, unlocking new opportunities for advertisers to connect with audiences. The post oOh!media Locky Dock stations...

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stoppress.co.nz /1 month ago

Lumo to launch Aotearoa’s largest roadside digital billboard

Lumo Digital Outdoor is set to launch New Zealand’s largest roadside landscape digital billboard, creating a new opportunity for advertisers. The post Lumo to launch Aotearoa’s lar...

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stoppress.co.nz /1 month ago

oOh!media expands Locky Dock network to Hawke’s Bay

oOh!media NZ is expanding its Locky Dock network into Napier, giving the out of home supplier a foothold in the Hawke's Bay region. The post oOh!media expands Locky Dock network to...

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stoppress.co.nz /3 weeks ago

JCDecaux’s 50th Smartframe unlocks new reach and impact for brands

JCDecaux has launched its 50th Smartframe, expanding its national footprint and unlocks new reach and impact for brands. The post JCDecaux’s 50th Smartframe unlocks new reach and i...

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stoppress.co.nz /2 weeks ago

oOh!media expands NZ street furniture network across Hamilton and Wellington

oOh!media New Zealand has secured the Hamilton City Council contract and extended its partnership with Wellington City Council. The post oOh!media expands NZ street furniture netwo...

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campaignlive.co.uk /1 month ago

Canary Wharf Group awards DOOH contract

Business district is home to 45 DOOH formats.

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pehub.com /4 weeks ago

I Squared Capital agrees $631m buyout of Australia’s OohMedia

The Sydney-based operator runs more than 30,000 digital and static out-of-home advertising assets across Australia and New Zealand, spanning billboards, transit and airport display...

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webwire.com /4 weeks ago

I Squared Capital to acquire oOh!media, a leading out-of-home media infrastructure platform in Australia and New Zealand

I Squared Capital (“I Squared”), a leading independent global infrastructure investor, announced that it has entered into a Scheme Implementation Agreement with oOh!media Limited (...

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stoppress.co.nz /2 weeks ago

AIMA renews partnership with Vast Billboards

Aotearoa Independent Media Agencies has renewed its partnership with locally owned digital out of home business Vast Billboards. The post AIMA renews partnership with Vast Billboa...

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stoppress.co.nz /1 month ago

QMS NZ revives The Victoria as an Auckland landmark

Out of home operator QMS NZ has unveiled the next chapter of The Victoria, its premier digital large format landmark billboard. The post QMS NZ revives The Victoria as an Auckland...

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prweb.com /1 month ago

mobilads Rebrands as GOOD TRAFFIC to Deliver the Best Vehicle Wrap Advertising for Retail Brand Activation

Following its rebrand from mobilads to GOOD TRAFFIC, the leading out-of-home advertising company positions itself at the forefront of vehicle wrap advertising for retail brand acti...

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moviamedia.com /1 month ago

How Mobile Billboards Outperform Traditional Advertising

By Abirame Shanthakumar Introduction There are many different advertising options available today, ranging from static billboards to TV ads to digital ads on social media. Therefor...

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stoppress.co.nz /4 weeks ago

oOh!media sells to US company I Squared Capital for ‘attractive price’

Australasian out of home company oOh!media has agreed to sell to US-based global infrastructure investment firm I Squared Capital. The post oOh!media sells to US company I Squared...

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moviamedia.com /1 week ago

What Makes Certain Places Better for Advertising Than Others?

Some places are simply better for advertising than others, and the reason goes well beyond how many people pass through them. Traffic matters, but traffic alone does not guarantee...

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webwire.com /3 weeks ago

JCDecaux renews its landmark advertising contract with Hamburg for 15 years

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that Wall GmbH, a company that is part of JCDecaux, has been awarded the main adv...

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thecitizen.co.tz /2 weeks ago

MCL unveils new digital rate card to empower businesses

Mwananchi Communications Limited (MCL) has launched its comprehensive Digital Media Rate Card. The new rates offer highly competitive and flexible advertising solutions across MCL...

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moviamedia.com /1 month ago

Strategies to Boost Mobile Billboard Success

By Abirame Shanthakumar Introduction: The advantages of mobile billboards Digital mobile billboards are especially useful for increasing business visibility. By using the flexibili...

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moviamedia.com /2 weeks ago

Why Brands Are Investing More in Out-of-Home Advertising That Can’t Be Skipped

The modern consumer has become remarkably skilled at avoiding advertising. From browser extensions that strip ads before they even load to premium subscriptions that trade monthly...

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moviamedia.com /2 weeks ago

How Brands Can Stay Visible Without Increasing Their OOH Advertising Budget

For a lot of brands, the problem is not that out-of-home advertising has stopped working. The real problem is that budgets are tighter, attention is harder to earn, and too many ca...

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digitalprintermag.co.uk /4 weeks ago

The Look Company expands branded environment offering into public spaces

The Look Company has expanded its large-format visual branding services with a new public spaces offering aimed at airports, universities, healthcare settings, hotels and corporate...

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stoppress.co.nz /1 month ago

Realestate.co.nz takes new Wellington campaign into the daily commute

Realestate.co.nz is taking Wellington's property market into the daily commute with an out-of-home campaign led by a fully wrapped train. The post Realestate.co.nz takes new Wellin...

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brafton.com /1 month ago

What OOH Marketing Means and Why It Matters

Learn what OOH in marketing means, common ad formats, examples, benefits and how out-of-home advertising fits into a modern strategy. The post What OOH Marketing Means and Why It M...

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moviamedia.com /3 weeks ago

Why Advertisers Are Moving Beyond Traditional OOH Demographic Targeting

For a long time, out-of-home advertising was planned with a fairly simple assumption: if you knew the age and gender of the audience, you could make a smart media buy. That logic s...

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Sources covering Outdoor Media

rssfeeds.webwire.com

Recent coverage from public sources
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campaignlive.co.uk

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movia.media

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stoppress.co.nz

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brafton.com

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digitalprintermag.co.uk

Recent coverage from public sources
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