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TBPN, a tech podcast recently acquired by OpenAI, is launching an out-of-home (OOH) advertising campaign in Los Angeles starting May 4. The campaign, in collaboration with AdQuick,...
By Abirame Shanthakumar What is a Mobile Billboard? Mobile billboard advertising is known as mobile outdoor advertising or mobile billboard trucks. This refers to the use of super-...
By Marie Le Hur, marketing director of Ocean Outdoor UK. There’s something quite intoxicating about seeing your work in the public realm. How it can interact with audiences and the...
Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
Digital marketing dominates much of today’s advertising landscape, but physical brand experiences continue to play an important role in attracting attention and building customer e...
Ocean Outdoor UK enters a new era in Digital Out of Home with Ocean® Portal, a new format which redefines how brands show up in the real world. Developed by Ocean Studio and Ocean...
Out of home advertising is entering a new phase where demonstrating real world impact is just as important as capturing attention. The post The shift toward outcome-based measurem...
Sequential Messaging Across Formats Source: Movia Media One of the most advanced and strategically sophisticated applications of mobile billboards within an integrated out-of-home...
One of the seasons in which advertisers compete with each other and generate great value is summer. With a lot of outdoor activities and different city events, it becomes much easi...
Why Mobile Billboards Must Be Understood Instantly Source: Spectrum News Mobile billboards live in the fastest advertising environment possible: real streets. People are not sittin...
Mada Media, the company responsible for organising, developing and managing the Out-of-Home (OOH) advertising sector in Dubai, announced the awarding of an OOH advertising bid to P...
E Ink’s ePaper enables Sustainable Digital Out of Home (SDOOH) advertising by using up to 99% less power than LCD displays while maintaining digital flexibility. The technology hel...
oOh!media New Zealand has renewed their Christchurch City Council Metro Services Bus Shelter advertising contract, effective from April 1. The post oOh!media renews Christchurch Ci...
BMTC has invited bids from advertising agencies for granting licence rights to print advertisements on Electronic Ticketing Machine thermal rolls issued to passengers across Bengal...
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that it has signed an agreement to acquire VISTA COMMUNICATIONS Inc., a Japanese...
Mobile Billboards vs. Static Billboards: Which Delivers the Best Results? Source: OpenAI Out of home advertising remains one of the most immersive forms of media because it lives i...
Outdoor advertising company Vast Billboards has been donating advertising space to support Kiwi artists and bands for NZ Music Month. The post Vast Billboards donates ad space for...
BBC Studios marked a historic milestone in British broadcasting by taking over Piccadilly Lights in London to celebrate Sir David Attenborough’s 100th birthday, ahead of a special...
One gold-winning campaign will be awarded the coveted Grand Prix, securing £150,000 of media space across Bauer Media Outdoor’s digital network.
One agency will win the European Grand Prix. Entries for Ocean Outdoor’s annual Digital Creative Competition are now open in the UK, the Netherlands, the Nordics and Germany. Now i...
TBWA\MCR won the Grand Prix last year for its work with charity Prost8.
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