Latest updates for Original Content

Fresh curated links around Original Content are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Dulux Avista UGC content program - Content Empire
  • AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show
  • I created a digital influencer that shoots UGC ads — an honest, sponsored teardown

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contentmarketinginstitute.com /1 month ago

Dulux Avista UGC content program - Content Empire

User-Generated Content

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adexchanger.com /1 month ago

AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show

Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else. The post AMC’s Content...

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medium.com /1 month ago

I created a digital influencer that shoots UGC ads — an honest, sponsored teardown

One synthetic person, one fictional pair of earbuds, 30 free credits, and every caveat I found. Sponsored — and I’ll say so more than once.Continue reading on Medium »

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filmthreat.com /2 weeks ago

Creators

HOLLYSHORTS 2026 REVIEW! Nik Sysuev’s short film Creators is a cautionary tale about the ugliest part of chasing social media clout. It’s... The post Creators first appeared on Fil...

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inc.com /1 month ago

OWN Isn’t Bringing Creators to TV. It’s Going Where They Already Win

Streamers are being tapped by TV execs more than ever.

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mashable.com /4 weeks ago

Elon Musks X revamps its creator monetization program with Original Content Rewards

X is rolling out a new program called Original Content Rewards to replace its old monetization program.

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medium.com /1 day ago

How to Build a UGC Strategy for a New D2C Brand With No Audience

Every brand with a great UGC library started from zero. Here’s the sequence that builds a converting content engine.Continue reading on Medium »

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contentmarketinginstitute.com /1 month ago

The Edit, Jellis Craig - Content Empire

Best NEW Publication (Print or Digital)

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medium.com /1 month ago

The UGC Factory: How Indian D2C Brands Are Mass-Producing Authenticity

UGC stopped being user-generated the moment brands started paying for it at scale. Here is what that means for the brands building their…Continue reading on Medium »

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techmeme.com /1 month ago

X announces the Original Content Rewards Program and will discontinue Revenue Sharing on Sep. 7, saying existing Revenue...

@xcreators: X announces the Original Content Rewards Program and will discontinue Revenue Sharing on Sep. 7, saying existing Revenue Sharing members can apply for access  —  Today,...

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goodmenproject.com /4 days ago

X Users Say Reposts Are Winning Over Original Content

Smaller creators feel the algorithm is rewarding copies, not the people who created the content. The post X Users Say Reposts Are Winning Over Original Content appeared first on Th...

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watch.impress.co.jp /1 month ago

X、収益化プログラムを一新 「オリジナル投稿」が基準に

Xは、収益還元プログラムを刷新し、9月8日から新しい「オリジナルコンテンツ報酬」(Original Content Rewards Program)を開始する。従来の「収益化プログラム」(Revenue Sharing)に変わり、Xで...

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cater-event.com /2 weeks ago

Stop Starting From Scratch: Your Content Is Your Superpower

One piece of content can often become several pieces. A blog post can become social captions, an email tip, a video script, or a website FAQ. Instead of constantly creating new con...

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awn.com /1 month ago

‘The Normal MFer’ Posts First-Season YouTube Audience Growth

Viewership increased dramatically after CC0 Studios and The Hive Studio partnered with AI audience simulation platform Chronicle Media to expand the series’ organic reach.

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contentmarketinginstitute.com /1 month ago

The Well by Northwell Health, with Revmade

Best Content Strategy

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localnews8.com /4 weeks ago

Behind the feed: How brands really work with creators and user-generated content

  Digital marketing looks very different from the polished advertising that filled social feeds only a few years ago. People now pass those ads within seconds, while recommendation...

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contentmarketinginstitute.com /1 month ago

Alpha Camera Academy: Inspiration Into Creation

Best Content-Driven Website

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fictionhorizon.com /2 days ago

How Video Editing Tools Are Transforming Pop Culture Commentary

In an era dominated by high-budget visual effects, streaming wars, and hyper-realistic gaming graphics, the line between indie creators and Hollywood production studios has blurred...

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inc.com /1 week ago

The Best Brand Social Strategy Isn’t Going Viral. It’s Building Something People Miss

Gap, Dick’s, and Starbucks are investing in original content as brands rethink what it takes to build a loyal audience online.

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hollywoodreporter.com /2 weeks ago

Sky U.K.’s Meghan Lyvers Discusses IP, Original Content Mix and “Increasing the Emotional Stakes”

The Comcast company's scripted originals exec talks about 'War,' 'The Day of the Jackal,' working with partners, championing auteurs and British stories, and that 'The Girl With th...

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contentmarketinginstitute.com /1 month ago

Microdramas: Why B2B Marketers Should Bet on This Hot B2C Content Trend

What if your brand could hold attention across 10 episodes instead of 10 seconds? Microdramas make that possible. See how Procter & Gamble, a fintech brand, and a Chevrolet dea...

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contentmarketinginstitute.com /1 month ago

Ideas Beyond the Ivory Tower

Best Content Marketing Program in Education Orchestra and Institute on Race, Power and Political Economy

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marketingdive.com /1 month ago

How marketers can tackle a new creative paradigm with connected content

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

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theverge.com /1 month ago

X replaces its revenue-sharing program with ‘Original Content Rewards’

X is ending its controversial revenue-sharing program for content creators, which has seen numerous revisions under Elon Musk's reign. In its place, it's launching a new Original C...

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feeds2.feedburner.com

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contentmarketinginstitute.com

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fictionhorizon.com

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filmthreat.com

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goodmenproject.com

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localnews8.com

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