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Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for...
It’s been clear for a while that YouTube’s biggest screen in terms of viewing is the TV – but don’t expect the tech giant to just sit back on the couch. On the contrary, it is embr...
This post was created in partnership with Google TV Smart TVs have transformed the advertising experience, paving the way for more relevant experiences without the disruptions of t...
YouTube TV is now the exclusive home of NFL Sunday Ticket. Watch every out-of-market Sunday game* on your TV and supported devices. Learn more: https://yt.be/nflsundayticket Watch...
The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.
Disney+ showcased its Disney with Ads tech to media buyers in Melbourne yesterday.
This post was created in partnership with Best Buy Ads Key takeaways Could CTV take a page from social and reinvent the legacy television ad-watching experience? During an ADWEEK H...
As viewing behaviour becomes more complex, advertisers want to know more about who they reach. These are questions TVNZ can now help answer. The post How TVNZ is building a data-ri...
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promot...
AdAge reported that the app is teaming up with creators to highlight the benefits of shared viewing experiences, such as watching Reels with friends.
CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’r...
Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers busin...
If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience. The post How Reach TV Brings Streaming...
Unify vertical video buys with Google Display & Video 360. See how Unilever boosted reach by 24% using Gemini-powered measurement. Get the details.
Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies. The post Performance CTV Is All The Rage, But The Mid-Funnel S...
For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined...
Discover why CTV advertising works in 2026 as spend surpasses linear TV. Learn about new measurement standards, growth drivers, and how to optimize your Connect
Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba. The post Ne...
TVNZ is backing the next wave of screen advertising, taking a 15% stake in digital out of home advertising platform Youdooh. The post TVNZ backs Youdooh’s next stage of growth appe...
Pixel Me Rollin’ After recent layoffs, Netflix headed into earnings with a fresh pitch to advertisers. On Tuesday, Netflix unveiled what it calls the Netflix Pixel, an add-on to t...
For most of the past decade, television’s defining battle was broadcasters versus streamers. Now that divide is breaking down fast, as traditional TV groups – who’ve seen linear ad...
YouTube rolled out a few features to promote micro-drama watching and shared data showing their consumption is soaring on the platform.
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboo...
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inve...
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