Social Media Ideas for Olfactory Escapes

Straight to the regions that store emotion and memory

Smell signals skip the brain’s usual relay station and head straight to the regions that store emotion and memory, which is why a scent can hit you before you’ve consciously identi...

A hidden map in your nose may hold the secret to smell

For centuries, scientists have marveled at the brain's ability to organize sensory information into neat topographical maps. Vision, touch, and hearing rely on orderly patterns in...

Scent is a powerful thing

Scent is a powerful thing. In people, it’s connected to taste, memory, even cognitive health. For wildlife, smell can even dictate survival. But researchers are increasingly concer...

The scent of a damp forest floor

A thunderous soundtrack swelled from ambient minimalism to cinematic triumph, peppered with bird chirps and the howls of monkeys. The scent of a damp forest floor wafted through th...

When the ability to smell goes away

Disturbances in this critical sense are often linked to problems with brain health.

The daily lemming

More from Diptyque's collection for Summer 2026: scented incense spirals. "Light wisps of lemongrass escape into the air. From dusk forward, the spiral releases relaxing notes reca...

Losing Smell Triggers Severe Clinical Depression

Smell and taste disorders cause psychological, emotional, and social suffering that rivals severe chronic illnesses like stroke, diabetes, and Parkinson's.

Coming together in unexpected ways

What lives in the air for a limited time, then vanishes? Perfume, of course. And music, too. Perhaps that’s why they’re now coming together in unexpected ways, from scented concert...

Smelling Good, Feeling Good

Managing the scents around you is an important part of managing your life.

The perfume of the future

I once worked on a project where I had to create the perfume of the future. My idea at the time was that in the future most ingredients will eventually become forbidden. So perfume...

The Nose-Brain Axis: How Smell Shapes Mood and Memory

Your nose has its own microbiome, and it has a major impact on your brain. Here are some tips for keeping it in good shape to improve your mood and cognition.

The occasional lemming

From Heretic, another room spray in collaboration with the Edward Gorey Charitable Trust, this one (possibly) perfect for riding out a heat dome: Sumptuous Afternoon. "Sumptuous Af...

I Finally Found Perfumes That Don't Trigger My Headaches

I avoided most fragrances for years—until I found these clean, airy options.

Ghost Scents: Why Your Brain Sometimes Smells Memories That Aren’t There

Phantom smells may be the brain's quiet way of steadying you with comforting memories during stress. The post Ghost Scents: Why Your Brain Sometimes Smells Memories That Aren’t The...

Love at First Sniff

For better or worse, festivals are odiferous occasions. From varied dairy delights to stick foods in the height of the heat, follow your nose to these get-togethers for every taste...

GINZA SIXの1階で「刺激臭」、19人搬送　スプレー噴射か

Fragrances that once turned her stomach suddenly felt wearable

Samantha King, a former fashion model from Northern Tasmania, noticed a different kind of sensory shift after starting Mounjaro nine months ago: Fragrances that once turned her sto...