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The agency won the business as part of WPP's dedicated Coca-Cola Company shop Open X.
Is Diet Coke giving its UK and EMEA business to Ogilvy a win or a defend? After all Ogilvy owner WPP supposedly enjoys a binding relationship with The Coca-Cola Company to handle a...
The ad industry veteran aims to unify AI, tech, and product innovation efforts across the Ogilvy network.
Omnicom was the incumbent.
The word “innovation” gets thrown around in every press release and new product announcement, but what does it actually mean? Carol Reed, Ogilvy’s new chief innovation officer, say...
The case for giving Cindy Rose (below) a pay raise — rejected by a quarter of WPP shareholders — matters because of the divisions we now see within and between ad agency holding gr...
I always like work that does more than behave like advertising. Work that enters culture, creates some noise, and ultimately sells stuff. As we say in the BBDO network, it’s all ab...
Design and advertising are currently forging a newly symbiotic relationship, with agencies talking about combining disciplines to solve business problems, taking a more holistic ap...
This is timely: at the same time as WPP CEO has revealed a predicted tough Q1 (but with lots of optimistic noises) WPP Creative has landed the global creative account for Henkel fr...
Possible Wants to Be Davos for Adland
Possible Wants to Be Davos for Adland
IBM has handed its $190m global media business to Omnicom after a pitch against Publicis and Dentsu. Incumbent WPP Media did not compete. IBM’s global creative account, which is s...
WPP Media, the incumbent, did not defend the account.
New boss Cindy Rose’s mantra of ‘One WPP’ (with apologies to Publicis) appears to be be paying off with some clients at least. Shortly after it emerged that Estee Lauder was ginvin...
Nobody falls in love with a data point.
Leaders of Feral, MG OMD, Adam & Eve\TBWA, The Guardian and more reveal their animal alter egos.
Account is currently serviced by a bespoke Omnicom team, formerly from Interpublic Group’s IPG-X.
Lucky Generals created the campaign.
It’s often said that advertising neglects and undervalues its heritage – by Sir John Hegarty among others, no less – but The Guardian is trying to make up for this by exhuming its...
It’s been a long time since we’ve had an outstanding beer campaign, for a big brand anyway. Publicis’ LePub has done a pretty good job for Heineken and now Heineken has assigned it...
WPP's chief executive, Cindy Rose, has brought in psychologist Dr Michael Gervais to boost the company's morale.
Winning shop appointed after a pitch between four rivals.
The UK ad market grew 6.4% last year. Congratulations to Google, Meta, and Amazon. ““Fantastic to see the evolution of the AA/WARC Expenditure Report and such positive projections...
Revenge is sweet they say, some add that it’s best eaten cold. Ajaz Ahmed’s new outfit Studio.One has reportedly pipped WPP’s Open X to Coca-Cola’s prized 2026 Christmas campaign d...
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