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Heritage is the next big revenue stream in collegiate sports.
In the first year of revenue sharing, colleges shared $1.8B with athletes, a total that grows to nearly $2B when you include Alston payments and new scholarships.
College athletes received $1.77 billion in revenue-sharing payments in 2025-26. Here's how the money is changing college football recruiting and roster spending.
RUSTON (La. Illuminator) — Louisiana Tech University will spend nearly $2 million in public money to pay its student-athletes this year, while the University of Louisiana...
College basketball recruiting is changing as revenue sharing forces schools to balance high school prospects, transfers, returning players and NIL opportunities.
Kansas State Athletics is hunting for new revenue opportunities so it won’t have to rely on ticket holders and donors to fund the modern era of college athletics, according to athl...
BATON ROUGE — LSU Athletic Director Verge Ausberry is warning that college sports are heading toward a financial cliff if costs are not brought under control.Ausberry say...
New data breaks down the odds of high school athletes making a college roster — just 7% will compete collegiately, and only 2% will earn an NCAA scholarship.
It’s been 15 months since the landmark House v. NCAA settlement received final court approval, paving the way for Division I schools to compensate student-athletes directly. The re...
Despite the soaring cost of doing business in college football, more and more teams want to join the top tier of the sport. Here are our suggestions for 10 program rebirths.
Universities pay professional prices for talent but neglect the infrastructure that helps teams win.
Texas Longhorns women’s athletics now finds its fall programs in the final stretch of October, as the Longhorns’ volleyball team gets back on the road, as women’s basketball contin...
The congressional chamber could vote this week on the Protect College Sports Act, a proposal intended to stabilize the shifting collegiate landscape.
We’re rounding up recent stories, from the University of Minnesota’s $225 million in planned cuts to a collapse in college’s perceived importance.
There's a new financial model in college sports, and it looks a lot more like the club seats and swanky amenities offered by pro teams.
Texas women’s athletics delivered a major golf title, a pair of contrasting soccer results, and a split volleyball road trip. The next week brings two home volleyball matches, two...
College Sports Commission data shows schools paid 34,915 athletes $1.77 billion in the first year of revenue sharing, about $50,700 each on average. The post College Athletes Earne...
As desperate as many athletic programs are for money, they are proceeding cautiously when it comes to deals with private equity.
A record 8.4 million students participated in high school sports in 2025-26, with girls flag football and wrestling leading growth for the fifth straight year of gains.
The start to October for Texas Longhorns women’s sports was highlighted by two volleyball victories and a dramatic soccer win over the rival Oklahoma Sooners. Here’s a look back at...
By Alex Leeds Matthews, CNN (CNN) — Hundreds of thousands of student athletes are returning to their college teams this fall. Earning a spot on collegiate rosters, or athletic scho...
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