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The campaign features NBA and WNBA stars Payton Pritchard, Paolo Banchero, Chet Holmgren and Jewell Loyd.
The WNBA sneaker culture is significant and growing. Here are all the signature shoes in the league's history.
AJ Dybantsa’s Nike journey now has its own visual identity. After building major buzz through NIL, high-level showcases, and player-exclusive sneakers, the projected 2026 NBA Draft...
Nike Basketball is marking the WNBA’s 30th anniversary with a four-shoe collection inspired by the league’s original red, white, and blue logo. The pack arrives as the WNBA season...
Nike Basketball and Sabrina Ionescu are officially moving into the next chapter of one of the game’s most respected signature… The post Nike Unveils Sabrina Ionescu’s Fourth Signat...
The WNBA sneaker culture is significant and growing. Here are all the signature shoes in the league's history. The post WNBA Sneaker Culture Is On The Rise: Here Are All The Signat...
“When people put my shoe on, I want them to be joyful,” the Sixers guard says of the New Balance Maxey v1, which he’ll officially debut on the court tonight.
Tyrese Maxey officially has his first signature sneaker with New Balance, as the brand has unveiled the New Balance Maxey V1 ahead of his Play-In appearance. The low-top model give...
Tyrese Maxey officially debuted his first signature shoe during the NBA Play-In Tournament, giving New Balance Basketball another major face in its growing signature lineup. The Ne...
Nike is revisiting one of LeBron James’ defining career moments with a Cleveland Cavaliers jersey set inspired by the 2015-16 championship season. Official images show a black Swin...
Foot Locker has officially launched “Hoops Lives Here,” a year-round brand platform designed to cement the retailer’s role at the heart of basketball and sneaker culture. The campa...
The Nike Kobe Siempre Hermanos Pack brings a personal story to life with two styles that honor Kobe Bryant and Pau Gasol’s bond. Built around the idea of brotherhood, the pack take...
Nike Basketball put together a special GT Cut 3 PE for Jason Kidd, tying the pair to the girls’ AAU program that carries his name. While Kidd is now best known for coaching in the...
Nike created a special GT Cut 4 PE for Canada’s top high school basketball players, giving the performance model a bold national theme. Made for the All Canadian Games, the exclusi...
From player-exclusive Kobes to bold signature styles, Caitlin Clark, Angel Reese and more set the tone for the league’s 30th season.
Today, New Balance, along with two-time NBA Champion and seven-time All-Star Kawhi Leonard, release details on the next chapter in his signature line: the KAWHI V. Building on a le...
Drake is helping introduce Kevin Durant’s next Nike signature shoe, giving the Nike KD 19 a bigger cultural push before its release. The reveal came through a new social media spot...
Plus, a sneaker for the Hornets, who decided to trade Bryant to the Los Angeles Lakers.
Nike Basketball continues its “Unseen Hours” series with a DMV-inspired collection honoring Washington D.C., Maryland, and Virginia. Known for producing elite basketball talent, th...
Jordan Poole’s Nike GT Cut 4 brings a flashy metallic gold look to Nike Basketball’s performance lineup. The low-cut silhouette leans into Poole’s smooth, confident playing style w...
What to know - - - • Nike Basketball and Sabrina Ionescu unveil the Sabrina 4 signature footwear and apparel collection, adding to a line already beloved by hoopers. - •...
Nike is reportedly preparing to launch the first signature sneaker for Caitlin Clark, currently dubbed the “Caitlin 1.” The Indiana Fever star teased the model, saying it will feat...
Kawhi Leonard is stepping into a bigger role with the launch of the New Balance KAWHI V, taking on Creative… The post
The Nike Book 2 is joining Nike Basketball’s growing WNBA 30th Anniversary lineup with a colorway that leans into the league’s late-90s roots. Early images show Devin Booker’s seco...
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