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Key Takeaways for 2026: “Cleanfluence” is the new standard: 94% of consumers are more likely to trust a brand that is transparent about ingredients and sourcing . Influencers are n...
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This is the viral cleansing balm dominating my social media feed.
Discover how influencer marketing for skincare brands drives real growth. Unikqo shares proven strategies to boost engagement, build trust…Continue reading on Medium »
Skincare enthusiasts, like us, are seeing a lot more of Thayers on their social media feeds, and that’s no coincidence. The brand has recently been boosting its social presence thr...
The influencers, many of them aligned with the Make America Healthy Again Movement, say the medical establishment has unfairly demonized the compound.
We blame influencers for everything — from unrealistic beauty standards to misinformation. But let’s be honest — who sold us fairness…Continue reading on Medium »
Most brands try to remove friction from the buying process.Continue reading on SocialBook »
Every day, the internet introduces us to new products. They capture our imagination. They dominate our social media feeds. From quirky gadgets to heartfelt gifts, viral products ha...
Scroll through any social media platform today, and it’s clear — brands are no longer only relying on celebrities to promote their…Continue reading on Medium »
A working note on why curated rosters miss the creators that actually move beauty product, and a manual sourcing method that does not.Continue reading on Medium »
Discover how influencer marketing is helping beauty brands build stronger connections, increase engagement, and reach the right audiences…Continue reading on Medium »
When you think of influencers engaging with big brands, you typically imagine influencers endorsing the product through sponsored content…Continue reading on Medium »
There is a quiet revolution unfolding at the intersection of wellness, aesthetics, and digital influence. The modern raw vegan movement has evolved far beyond its niche origins, tr...
The ICONIC London Underglow Matcha Melting Cleansing Balm is the brand’s first skincare product and beauty fans are quickly adding it to their basket.
Donte Murry, the platform's director of beauty, wellness and personal care, told Glossy that it was important to meet shoppers where they are.
“You NEED to try this new, limited‑edition body wash from [insert sponsoring brand]. It is literally life‑changing.” “This organization…Continue reading on Medium »
Apothékary’s chief marketing officer Tina Shim breaks down the brand’s winning TikTok Shop strategy.
No it's not magic, but for makeup-wearing skincare lovers, it may sound like a miracle to meet a clean beauty brand that actually treats and improves your skin while worn, just as...
Taylor Bosman Teague, who has over 500,000 followers on TikTok, took to the platform recently to share which products you shouldn't fall victim to purchasing.
Gwyneth Paltrow has tried it. So have Kendall Jenner and Hailey Bieber. And lest you think this product is just for women, know that influencers such as Andrew Huberman, Bryan John...
The term “social media influencer” might earn an eye roll from some, but brands are utilizing these content creators to drive traffic and promote brand awareness. Franchisors such...
People trust people more than advertisements. A customer may ignore a banner ad or skip a video commercial, but when they see their…Continue reading on Medium »
Over 97% of the world’s population uses social media. You can advertise your products to a targeted audience through social media. Don’t…Continue reading on Medium В»
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