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NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage

NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it's tapping into modern marketing hot topics, such as sport...

Upfronts 2026 Offer An Anxious Industry A Chance To Tune In For A Repeat; Here’s The Lineup & Schedule

Like the masses curling up to watch Friends, advertisers are being invited by media companies and streamers to tune into a repeat at next week’s annual upfronts in New York. Over t...

NBCU Kicks Off Upfront Week With Sports, AI, and a ‘Fast’ Vin Diesel Surprise

NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.

Ad Tech Touted During Warner Bros. Discovery's Likely Final Upfront Presentation

Upfronts Day One: Publishers Jostle For Position As Performance Drivers

And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront present...

TelevisaUnivision and Nielsen Secure Measurement Deal Ahead of Upfront

TelevisaUnivision and Nielsen Secure Measurement Deal Ahead of Upfront

Upfronts Day Two: Dancing And Data

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality. The post Upfronts Day Two: Dancing And Data appea...

Paramount’s Upfront Pitch Is About Three Things

Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad...

Telemundo Heads Into Upfront With Some of the ‘Largest Investments in Spanish-Language History’ for...

Telemundo is continuing to find World Cup opportunities for advertisers ahead of upfront week.

TelevisaUnivision Makes a Super Bowl Play for Advertisers at Upfront

TelevisaUnivision's upfront event includes music, microdramas, and even the Big Game.

Netflix Gets Closer To Marketers At The Upfronts; A New CAPI Crops Up

More Ads! More! “Late Night” host Seth Meyers roasted Netflix during NBCU’s upfront presentation earlier this week, telling the audience that the streamer was hosting its own event...

Warner Bros. Discovery's Cable Portfolio Primes Programming Slate With Over 3,000 Premiere Hours Including 225 New and R...

The US Networks at Warner Bros. Discovery (WBD)—which boasts more top-performing cable networks, series and freshman hits than any other portfolio—unveiled its robust content lineu...

Upfronts Day Three: Ad Tech Jargon And Brand Awareness 

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality a...

Warner Bros. Discovery’s Upfront Was All About Performance

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The init...

AMC Comes Into Upfront With Bite, New Ways to Work With Advertisers

AMC Global Media showcases new ad opportunities around sports and franchises at upfront.

TelevisaUnivision’s New Ads Chief ‘Energized’ After Planning Upfront in Just Weeks

John Kozack reveals TelevisaUnivision's upfront pitch to advertisers and doesn't dance around questions.

TelevisaUnivision’s Upfront Pitch To Advertisers: ‘We Get Hispanics’

Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall order. But that’s just what John Kozack did. Kozack unex...

We Went To Eight Upfronts This Week. Here’s What We Learned

Upfront week is officially over. In case you missed any of the dog and pony shows — including Chappell Roan belting out "Pink Pony Club" during YouTube's Brandcast — don't worry; w...

Inside WBD’s New Pitch to Advertisers Amid Paramount Shakeup

WBD's ad leaders outline priorities for upfront as they steward the business through the Paramount merger.

Ready, Set, Upfront

Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up for its third upfront event next month in New York City. Alongside Netflix, Amazo...

Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch

Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch

Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch

Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch

Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads

At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI

YouTube Reveals Upfront Event Details, Including Trevor Noah and Chappell Roan

YouTube Brandcast 2026 takes place on Wednesday, May 13.