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AI is changing Meta advertising. Here’s what it could mean for the future role of advertisers, agencies, and media buyers. The post The Future of the Meta Advertiser appeared first...
Meta AI Business Assistant, one-click CAPI, pixel upgrades, Dynamic Creative changes, and other Meta ads updates to watch. The post Meta AI Business Assistant, Tracking Updates Spo...
Meta desperately needs this feature… Meta introduced site links a couple of years ago now. They allow advertisers to generate a variation of their ads that will showcase other prod...
New Meta ads updates on audience value rules, GTM template changes, Flexible Format, ad posts, AI videos, and troubleshooting. The post New Value Rules for Audiences, GTM Updates,...
A look at Meta’s new creative workflow that lets some advertisers upload up to 10 images and videos for a single ad. The post New Creative Workflow for Meta Ads appeared first on J...
One-Click CAPI is active for me, AI translations appear, Video Generation returns, and Live Video Ads roll out in Meta Ads Manager. The post One-Click CAPI Activated, New Meta Ads...
Lead generation with Meta ads requires balancing cost and quality. Here's how to diagnose problems and improve lead value. The post The Science of Lead Generation With Meta Ads app...
The updated brand safety options will give advertisers more control over ad placements.
CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less ex...
An artificial intelligence-enhanced setup will streamline Meta Pixel, while Conversions API gets a one-click option.
Learn how to set up Meta Ads AI Connectors with Claude, what tools are available, use cases to consider, and risks to keep in mind. The post Meta Ads AI Connectors and Claude: Setu...
Meta launched ads AI connectors, app usage dropped for the first time, and one-click CAPI access continues to expand. The post Meta Ads AI Connectors, App Usage Drops, and More app...
Meta’s new value rules for audiences let you bid more or less for custom audience groups. Here’s how they work and when to use them. The post Meta Value Rules for Audiences Explain...
A look at Meta Ads Grouping reports, ChatGPT conversion campaigns, Instagram Live Video ads, and AI-generated video issues. The post Meta Ads Grouping Reports, ChatGPT Conversions,...
This week’s Meta Advertiser Field Notes covers one-click Conversions API, pixel updates, expanded audience labels, and more. The post One-Click Conversions API, Pixel Updates, and...
Avoid these common Meta ads agency mistakes that hurt performance, inflate results, and make client accounts harder to manage. The post 7 Common Meta Ads Mistakes Agencies Make app...
The updated Adaptive Ranking Model will use less compute to deliver more relevant ads and drive better return on ad spend.
ChatGPT ads feel limited after a week of testing, while Meta adds AI instant forms, media translation, and other updates. The post ChatGPT Ads Limitations, AI Instant Forms, and Mo...
ChatGPT ads go self-serve, purchase audience retention expands, and Meta advertisers face a rise in partner request scams. The post ChatGPT Ads Go Self-Serve, Purchase Retention Ex...
Aligning Google Ads, Pinterest, and Meta Campaigns to Turn Remodel Inspiration into Booked Consults Homeowners rarely jump straight from inspiration to hiring a remodeler. Their jo...
Meta will likely surpass Google in global ad revenue by the end of 2026, according to eMarketer.
After 15 years, here’s how my approach to Meta ads changed, from remarketing and targeting control to automation and creative. The post I Was Wrong: How My Approach to Meta Ads Cha...
The updates include additional support for the partnership ad label, enhanced third-party capabilities and new metrics for developers and brands.
According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion.
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