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The Zhong Yi Optics PITTURA 30mm f/2.4 Lens for Medium Format is being touted as a compact, affordable fast wide-angle prime. The PITTURA 30mm f/2.4 is claimed to have been enginee...
While more tailored to the needs of medium-format photographers, this new Pittura 30mm f/2.4 from Zhong Yi Optics could be an interesting option for medium-format videographers and...
Zhong Yi Optics has announced the Pittura 30mm f/2.4, a manual focus prime lens designed to give Hasselblad XCD and Fujifilm GFX photographers an unusual combination of both fast a...
A discontinued Canon lens from the 1970s can fully resolve the 100-megapixel sensor sitting inside a modern medium format body. Old glass carries a look that clean digital optics r...
Before we get to long lenses, we’re going into lenses that are designed for portraits, it doesn’t matter if you’re talking headshots, couples, quarter length, these are amazing len...
A new ultra-wide prime lens has been launched that will likely turn some heads for those looking to expand their field of view in medium format.NiSi has announced that the company’...
NiSi has introduced the 16mm f/2.8 ASPH, an ultra-wide manual-focus prime for medium format mirrorless in Hasselblad XCD and FUJIFILM G mounts. It delivers a 118° diagonal field of...
Cosina had a very busy CP+ 2026 this February, showing off early examples of numerous new Voigtländer lenses, including the APO-Lanthar f/4 Close Focus VM-Mount lens. This distinct...
A constant f/1.8 mid-range zoom on an APS-C body gets you close to the look of a 24-70mm on full frame, with less weight and a smaller footprint. That kind of flexibility is exactl...
The Lumix S9 launched as one of the smallest full-frame mirrorless cameras you can buy, and then sat there without a lens small enough to prove the point. Now a metal pancake the s...
For most of digital photography's history, medium format meant one thing: a five-figure investment, a deliberate studio pace, and a tool reserved for commercial shooters whose clie...
Fujifilm has announced the Fujinon GF19-35mm T3.5 PZ OIS WR lens, its second cinema power zoom lens for large format filmmaking with the GFX system. [Read More]
I love the 85mm focal length. I feel that when I walk down the street, the 85mm look is closest to the way I see the world. It's a great focal length for portrait work, shallow dep...
Most photographers rank a macro lens near the bottom of their wish list, filed under a specialty they'll get around to someday. That instinct sells short a piece of glass that can...
Vintage lenses have made a serious comeback, and the question of whether a 50-year-old glass can hold its own on a modern mirrorless body is one worth asking seriously. The Minolta...
Almost lost in the shuffle of Leica releasing its new 8K Open Gate SL3-P mirrorless camera, a major upgrade to the company’s SL system with some of the most advanced photography an...
You thought we were living in an AI revolution, huh? Well, you’re absolutely right. We are. But, on top of that, we’re also living in a large format filmmaking revolution that’s ar...
A telephoto lens that weighs 325 g, holds corner-to-corner sharpness wide open, and sells for $329 sets a high bar for anyone shooting portraits on APS-C. The Viltrox 75mm f/1.8 Ev...
An 800mm equivalent lens that fits in a hand and a 1,000mm equivalent monster share the same day out on the Welsh coast. That kind of reach used to mean carrying gear you could bar...
A medium format camera with a 100-megapixel sensor rarely gets described as fast, yet one specific change has turned a slow studio-style body into something you can shoot reactivel...
Earlier this year, SG-image unveiled the AF 35mm f/2.2, an affordable full-frame standard prime lens for Sony E and Nikon Z cameras. It's now available for L-Mount ones, too, and s...
7Artisans is bringing the compact AF 40mm f/2.5 full-frame prime lens it announced in February to L-Mount and Nikon Z-mount mirrorless cameras. [Read More]
At CP+ 2026 in February, Brightin Star announced a new APO 35mm f/1.7 ASPH. lens for Leica M-Mount cameras. The stylish new lens is finally available to order, and unlike Brightin...
Light Lens Lab has announced its next lens, the 35mm f/2 "Apochromatic." It is the company's first new lens designed as part of its High-Performance Optical Research Project and th...
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