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Media outreach has never been more accessible. AI can draft pitches in seconds, media databases provide instant access to thousands of journalist contacts, and automation platforms...
New Success in Media articles share insider strategies for securing publicity, delivering memorable interviews, and building a successful author platform.
Clear Channel Outdoor launched Clear Channel Impact, a new solution that helps brands integrate nonprofit partnerships, community engagement, and measurable social impact into out-...
Tier-1 doesn’t mean what it used to. Kate Dmytrenko is senior PR director at The Colab. The media landscape is contracting and expanding at the same time. These two realities may...
Outreach remains a vital component for many organizations seeking to establish robust client relationships. Often, success depends on how efficiently outreach is managed. Outsource...
Here’s how to stand out. Amanda Coffee is CEO of Coffee Communications and ex-Under Armour, PayPal and eBay. The rise of multi-platform storytelling, from newsletters to long-for...
Imagine you were a journalist receiving thousands of pitches per week or month. Wouldn't you ignore the boring ones and pick the most intriguing? Keep reading if you want to find o...
4 lessons for today’s PR from the smash hit. Lightning Czabovsky is associate professor of public relations at the University of North Carolina at Chapel Hill. “Backrooms” explode...
How industry experts ease tensions when media moments don’t feel like wins. It’s a familiar moment in PR. The coverage is solid and the quotes are accurate, but the way the headlin...
In public health, government, nonprofit and corporate communications campaigns, community engagement has become standard practice. We build partnerships, elevate local voices and t...
The top webinar platforms expand your audience reach by eliminating geographic barriers. They also improve your PR strategy by giving you a direct channel to share your product ann...
The top webinar platforms expand your audience reach by eliminating geographic barriers. They also improve your PR strategy by giving you a direct channel to share your product ann...
House staff are proactively reaching out to media outfits, offering prosecution panel members and spokepersons for one-on-one interviews with reporters
When an organization faces a sudden crisis, the first 24 hours often determine how stakeholders, customers, and the general public will perceive the situation. Whether it’s a produ...
Ever wondered how businesses and individuals get featured in top media outlets, gaining valuable backlinks and boosting their online presence?
A strong media list is the foundation of effective PR outreach but most are either too bloated or too generic to deliver results. This guide breaks down three formats (spreadsh...
Sharing media intelligence across an organization has always been one of the most valuable things a communications team does — and one of the most time-consuming. Coverage has to b...
A district superintendent woke up to eighty-seven missed messages last fall. Not from angry parents or a failed bond levy. From a single tweet. A student had posted a short video s...
From your executive’s first-person perspective to their outfit, here’s how to get Business Insider’s attention. Your executive’s style could earn them a hit in Business Insider. Th...
During PRSA’s ICON 2025 in Washington, D.C., Strategies & Tactics spoke with PRSA member Aliza Bran, director of media relations at the International Spy Museum. Our conversati...
In the TV and film industry press, a PR moment is strategic, timely and impactful and can leverage the full lifecycle of an IP or coproduction to signal movement, momentum, or mean...
The First and Only AEO-Certified PR Agency Brings Its Five-Signal Methodology to New York Attorneys Across Corporate Law, Estate Planning, Immigration, and Financial Regulation Bef...
It goes beyond better pitches. Even if you worked in a newsroom in the past, today’s environment looks incredibly different. The ranks of journalists have shrunk dramatically. Prin...
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