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In addition to agentic standards, WPP Media is developing its own buying agent for video.
Horizon Media has built a software layer into its platform, so its ad-buying agents can interact with agents from adtech partners as well as agents built by media companies.
Agencies urged to improve their own AI discovery, as clients increasingly use LLMs to write pitch lists.
What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More
Review affects all "big five" holding companies.
The7stars is the incumbent on the account.
Today, FOX Advertising announced the launch of the industry's first end-to-end agentic advertising platform, powered by FOX AdStudio, the company's unified data and technology plat...
This post was created in partnership with Dstillery The media environment has never been a static one. Yet with every jolt—such as the emergence of the Internet and social media—...
Fox is making agentic transactions real in TV ad world - The Media Online
An AI-native operating system for media developed by GALE - where 20+ intelligent agents plan, buy, optimize, and report across every major platform, with humans in control at ever...
New marketplace gives advertisers the ability to activate campaigns across multiple formats and countries through a single access point.
In a controlled, simultaneous comparison, PubMatic’s AgenticOS outperformed the incumbent DSP on every meaningful metric – and expanded Level Agency’s spend on the open internet Le...
Headquarters: Madrid, Remote, United States URL: http://capslock.global About UsCapsLock is a company that specializes in providing digital marketing services to businesses t...
Omnicom beat WPP Media and Publicis to the business following a competitive pitch in April.
Move designed to open up inventory to online advertisers.
Podean, Harvest Group, and EVOQ Group look for scale.
Warner Bros Discovery is adding more agentic AI features to its advertising technology stack as it works to automate parts of campaign planning, buying, forecasting, and measuremen...
Global review follows shift from traditional media planning to agentic tools.
ADWEEK introduces M&A vertical in partnership with Evros Group.
New network spans five verticals and gives advertisers access to audience segments across YouTube, TikTok, and other digital platforms.
Move comes as figures show the share of Cannes Lions sessions focused on DEI dropped this year.
Fox rolls out new agentic capabilities across linear and digital.
Meanwhile, Horizon Media holds its crown.
Meanwhile, Publicis Groupe rises in the holding company league.
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