Social Media Ideas for Media Agencies

Latest updates for Media Agencies

Fresh curated links around Media Agencies are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

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webwire.com /1 week ago

FOX AdStudio Advances to Next Phase as Leading Agency Partners Put Agentic Advertising Into Action

FOX Advertising today announced the next phase of its agentic advertising platform, powered by FOX AdStudio, as leading agency and technology partners put its agent-to-agent capabi...

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prweb.com /1 day ago

Madhive Selects AdImpact to Bring Competitive Spend Data To Local Media

Partnership gives broadcasters, agencies and local advertisers competitive intelligence on spend in their markets to plan, activate, and measure smarter omnichannel campaigns NEW Y...

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adweek.com /1 week ago

Fox Expands Agentic Push With Eyes Set On TV Upfront Future

Fox adds new agentic agency partners, expands into linear buys, and looks ahead to upfront.

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adexchanger.com /2 weeks ago

AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

Agents, Agents Everywhere Agentic media buying is all the rage, including for streaming TV. A new joint effort announced Tuesday will use custom agents to help brand marketers get...

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adexchanger.com /3 weeks ago

Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast-forward to today, and agencies are looking to differentiate their tech stacks by build...

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adweek.com /4 weeks ago

Dave &amp; Buster’s Hires New Agencies to Get More People Into Its Locations

The brand appointed Gut for creative and Mediaplus to handle media buying.

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pocketgamer.biz /3 weeks ago

Strengthening the sell-side voice in agentic advertising: TeqBlaze joins AgenticAdvertising.org

TeqBlaze, the independent ad tech vendor, has joined AgenticAdvertising.org (AAO), formalising work the company has been doing on the Ad Context Protocol (AdCP) since earlier this...

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adexchanger.com /1 day ago

Q3: Omnicom’s Media Business Is Growing, But Is It Agent-Proof?

If AI agents can plan and buy media, who needs a holding company? Good question. Toward the end of Omnicom’s third-quarter earnings call on Thursday, Tim Nollen, an equity analyst...

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adexchanger.com /1 month ago

Closing The Gap Between The Brief And The Buy

The advertising market needs a more cohesive path from the campaign brief to the live buy. Answering a mobile RFP can take three to five days and require four teams across research...

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adexchanger.com /3 days ago

Optable’s Agentic Marketplace Bets That AI Agents Can Return More Dollars To Working Media

Programmatic advertising made media buying scalable but at a cost: Standardized impression auctions often obscure a publishers’ unique value, while a complex supply chain eats up n...

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adweek.com /1 week ago

Rethinking Retail Media’s Role in the Marketing Mix

This post was created in partnership with Albertsons Retail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them...

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newswire.com /2 weeks ago

Stagwell Launches New Global Media Agency, Stagwell Media

The new agency introduces a differentiated media model to the market, filling a gap for brands seeking greater agility, performance and growth

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adexchanger.com /2 weeks ago

Agencies Need A New Job Description, Not Just New Titles

Everyone at McKinsey is nervous, and agencies should be, too. Because the generalist pitch (“We’ve seen a bit of everything, and here’s a deck about it”) is up against AI models th...

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adweek.com /1 month ago

Following Meta&#8217;s $17 Billion Settlement, Media Buyers Say: Don&#8217;t Touch That Dial

Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.

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adweek.com /1 week ago

When It Pays for an Agency to Break the Rules

This post was created in partnership with Elite Media In an industry built on gleaming skyscrapers and high-stakes pitch meetings, sometimes you have to go left when everyone else...

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medium.com /1 month ago

Top 10 YouTube Advertising Agencies | Goodfirms Research Report 2026

YouTube has become a major advertising channel for brands that want to reach audiences through video. But running a successful YouTube…Continue reading on Medium »

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adweek.com /3 weeks ago

Runway’s AI Video Agent Creates and Measures Ads Across Platforms

The $5.3 billion startup is launching an agent that creates, versions and analyzes ads across Meta, Google and TikTok.

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adweek.com /1 month ago

AI Buying Platforms Will Manage 27% of U.S. Ad Spend by 2030: Report

New forecast from Madison & Wall predicts the global ad market will hit $1.3 trillion by year’s end

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adweek.com /2 weeks ago

Stagwell Sunsets Assembly, Relaunches as Stagwell Media

New agency is built around the Stagwell Machine operating system

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martechseries.com /1 day ago

Madhive Selects AdImpact to Bring Competitive Spend Data To Local Media

Partnership gives broadcasters, agencies and local advertisers competitive intelligence on spend in their markets to plan, activate, and measure smarter omnichannel campaigns Madhi...

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stoppress.co.nz /1 month ago

AIMA announces partnership with Nielsen

Aotearoa Independent Media Agencies has announced a new partnership with Nielsen, giving its members greater access to market intelligence. The post AIMA announces partnership with...

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webwire.com /1 day ago

The Coca&#8209;Cola Company Selects Agency Partners to Accelerate the Future of Marketing

The Coca-Cola Company announced the completion of a global marketing operating system review, reaffirming its commitment to building a world-class marketing ecosystem designed to d...

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adexchanger.com /2 weeks ago

How Does Agentic Buying Work In CTV?

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on conn...

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adexchanger.com /2 days ago

Subscription Streamers Fall Back In Love With Ads; Indie Agencies Get Lost In The DSP Margins

The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers...

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