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New combined agency operates across 40 markets, and in 2025 recorded $9.1bn in media billings.
The deal comes as M&A for commerce firms grow.
The bottleneck in media buying today isn't talent, it's coordinationEvery day, billions...
Those already investing in areas like influencer and agentic will leapfrog the competition
What Are You Holding? Agency holding companies haven’t lost their taste for M&A. Problem is, the ad industry is running short on consolidation options. So holdcos are starting...
Five networks were initially in the running for the business.
Voices, the trusted platform for voice solutions powered by professional talent, today announced the launch of Voices for Agencies, a purpose-built offering that gives creative […]
Creative appointment follows a competitive pitch.
End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automat...
The partnership pairs premium, upstream-optimized streaming supply with intelligent, AI-driven CTV and OTT media buying. Media Consulting Group (MCG) announces a partnership with T...
Global brief covers the US, UK, Canada and Australia.
Quick AnswerContinue reading on Medium »
It is a new role for the agency.
Dentsu’s iProspect and WPP Media are incumbents on Ikea's media account.
Rise, a Quad Agency, among first to pilot PubMatic’s new governance architecture for agentic advertising which gives buyers verifiable control and a complete audit trail — from pla...
Agencies Vanguard Is Bringing Agencies Together at a Moment They Most Need It
Agencies Vanguard Is Bringing Agencies Together at a Moment They Most Need It
Incumbent in China was EssenceMediacom.
Agency executives caution against any sudden changes, opting instead to see if other social platforms follow suit.
Company aims to provide advertisers a single point of access to creators and their audience.
Adland leaders share their thoughts about whether creative agencies should insist on making ads.
YouTube has become a major advertising channel for brands that want to reach audiences through video. But running a successful YouTube…Continue reading on Medium »
Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.
Quick Answer: The best social media management agencies for consumer brands in 2026 are Talent Resources, Socially Powerful, Viral Nation…Continue reading on Medium »
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