M+C Saatchi NA launches entertainment arm as branded content booms
Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.
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Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.
What makes entertainment marketing campaigns become cultural moments? Not just another release announcement? Actually, the “strongest” entertainment marketing campaigns tell audien...
This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant...
The global entertainment and media (E&M) industry will hit US$4.2 trillion in revenues in 2030, growing at a CAGR of 3.4%, as AI-powered advertising and in-person live experien...
Company combines advanced video production, AI creative systems, and advertising expertise to help businesses create conversion-focused multimedia campaigns Market Logic Network LL...
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The Great Convergence Warner Bros. Discovery isn’t the only merger that Paramount Skydance has up its sleeve. Business Insider reports that Paramount’s ad tech and product teams a...
EntertainmentVC, a media holdings company with a focus on developing iconic IP, announced during the Cannes Film Festival Wednesday that The post EntertainmentVC Rebrands as Rated...
Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal's portfolio.
MediaWorks has launched a new brand position and campaign, refocusing on audio to reflect its broadcast reach across the country. The post MediaWorks launches new brand campaign ap...
With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with. Behind all this change is a unanimou...
3TB continues expanding its online presence through creative short-form content, affiliate marketing, and audience-focused digital storytelling. By combining product recommendation...
As a VP, Marketing Strategy, you will serve as the chief strategist for a diverse roster ranging from emerging talent to global icons. You will be expected to leverage a deep under...
This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]
Sky Century Investment Inc., a digital media and information technology company specializing in RSS-based content solutions, highlighted the growing importance of automated content...
Learn how Retail Media Networks and Marketplace Advertising are reshaping digital marketing in 2026 with Voleergo Academy. This guide…Continue reading on Medium »
Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
Shifting paradigms of advertising meaning in the user-generated content (UGC) eraContinue reading on IT Chronicles »
The TV agency was one of the earliest adopters of Nielsen’s local TV measurement solution. Now, it’s adding national, giving clients who use its media platform, Annika®, the insigh...
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, com...
Image source: google In an increasingly crowded marketplace, capturing attention is no longer enough. Today’s consumers expect meaningful interactions with brands—experiences that...
Super Bowl advertising has long operated at the intersection of popular culture and mass media. With an average television audience exceeding 100 million viewers in the United Stat...
FrogDesk Consulting, Branding & Marketing Services has expanded its strategic multicasting approach, optimizing client content for over 300 channels to enhance organic traffic...
A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.
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