Latest updates for Media & Entertainment Marketing

Fresh curated links around Media & Entertainment Marketing are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • M+C Saatchi NA launches entertainment arm as branded content booms
  • Top Entertainment Marketing Campaigns That Hooked Millions
  • A Playbook for Marketers That Puts the Spotlight on the Culture Economy

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marketingdive.com /2 days ago

M+C Saatchi NA launches entertainment arm as branded content booms

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.

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digitalagencynetwork.com /1 week ago

Top Entertainment Marketing Campaigns That Hooked Millions

What makes entertainment marketing campaigns become cultural moments? Not just another release announcement? Actually, the “strongest” entertainment marketing campaigns tell audien...

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adweek.com /3 weeks ago

A Playbook for Marketers That Puts the Spotlight on the Culture Economy

This post was created in partnership with TelevisaUnivision  Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant...

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brandingforum.org /3 weeks ago

PwC Forecasts $1.4 Trillion in Global Media Advertising by 2030

The global entertainment and media (E&M) industry will hit US$4.2 trillion in revenues in 2030, growing at a CAGR of 3.4%, as AI-powered advertising and in-person live experien...

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martechseries.com /1 month ago

Market Logic Network Strengthens Conversion-Focused Video Editing for Modern Businesses

Company combines advanced video production, AI creative systems, and advertising expertise to help businesses create conversion-focused multimedia campaigns Market Logic Network LL...

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medium.com /1 month ago

Top Social Media Agencies for Lifestyle and Entertainment Brands

Quick AnswerContinue reading on Medium »

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adexchanger.com /1 week ago

Careful, Merge Ahead; How Meta’s Marketers Use AI

The Great Convergence  Warner Bros. Discovery isn’t the only merger that Paramount Skydance has up its sleeve. Business Insider reports that Paramount’s ad tech and product teams a...

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moviemaker.com /1 month ago

EntertainmentVC Rebrands as Rated Media, With Expanded Focus on Artistry and Infrastructure

EntertainmentVC, a media holdings company with a focus on developing iconic IP, announced during the Cannes Film Festival Wednesday that The post EntertainmentVC Rebrands as Rated...

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adweek.com /3 weeks ago

NBCU Looks to Rock Brand Partnerships With New Unified Creative Offering

Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal's portfolio.

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stoppress.co.nz /1 month ago

MediaWorks launches new brand campaign

MediaWorks has launched a new brand position and campaign, refocusing on audio to reflect its broadcast reach across the country. The post MediaWorks launches new brand campaign ap...

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adexchanger.com /2 weeks ago

Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with. Behind all this change is a unanimou...

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1888pressrelease.com /1 month ago

3TB Expands Digital Influence Through Creative Content and Affiliate Marketing

3TB continues expanding its online presence through creative short-form content, affiliate marketing, and audience-focused digital storytelling. By combining product recommendation...

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musicconnection.com /3 weeks ago

Warner Music Group needs a Vice President of Marketing Strategy

As a VP, Marketing Strategy, you will serve as the chief strategist for a diverse roster ranging from emerging talent to global icons. You will be expected to leverage a deep under...

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adweek.com /2 weeks ago

Sports Marketing Is About Memorable Moments, Not Brand Awareness

This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]

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martechseries.com /1 month ago

Sky Century Investment Inc. Highlights the Role of Automated Content Delivery in Audience Retention

Sky Century Investment Inc., a digital media and information technology company specializing in RSS-based content solutions, highlighted the growing importance of automated content...

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medium.com /3 weeks ago

Retail Media Networks and Marketplace Advertising: A Complete Guide by Voleergo Academy

Learn how Retail Media Networks and Marketplace Advertising are reshaping digital marketing in 2026 with Voleergo Academy. This guide…Continue reading on Medium »

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moviamedia.com /1 month ago

Creative Advertising Ideas for Live Events

Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...

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medium.com /1 month ago

How Brand Marketing “Plays” With Your Emotions

Shifting paradigms of advertising meaning in the user-generated content (UGC) eraContinue reading on IT Chronicles »

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martechseries.com /1 month ago

Marketing Architects Expands Relationship with Nielsen to Include Integration of Media Data Engine on a National Level

The TV agency was one of the earliest adopters of Nielsen’s local TV measurement solution. Now, it’s adding national, giving clients who use its media platform, Annika®, the insigh...

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adweek.com /2 weeks ago

Streaming Is Becoming a Storefront

This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, com...

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moviamedia.com /1 month ago

Top Brand Activation Services Helping Companies Create Memorable Customer Experiences

Image source: google In an increasingly crowded marketplace, capturing attention is no longer enough. Today’s consumers expect meaningful interactions with brands—experiences that...

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hollywoodlife.com /1 month ago

Inside the Super Bowl LVI Campaign That Brought Hollywood’s Biggest Names Together

Super Bowl advertising has long operated at the intersection of popular culture and mass media. With an average television audience exceeding 100 million viewers in the United Stat...

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adventuresfrugalmom.com /1 month ago

Content Campaign Multicasting To Enhance Brand Value: Marketing Services Expand

FrogDesk Consulting, Branding & Marketing Services has expanded its strategic multicasting approach, optimizing client content for over 300 channels to enhance organic traffic...

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marketingdive.com /6 days ago

Mike’s Hard, Genesis take creative swings with custom Netflix campaigns

A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.

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Sources covering Media & Entertainment Marketing

feeds2.feedburner.com

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adventuresfrugalmom.com

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brandingforum.org

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digitalagencynetwork.com

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hollywoodlife.com

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martechseries.com

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