Social Media Ideas for Mattel Creations

Authentic Brands Eying $6 Billion Mattel Takeover

A bid of more than $20 a share is under discussion for the Barbie and Hot Wheels maker, though no sale process is underway; the toy company CEO Ynon Kreiz departed October 2 to lea...

@Mattel Unveils First Mattel Wonder Indoor Waterpark, Opening in Bellevue, Nebraska

EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world’s most iconic brand portfolios i...

Bluey is coming to Barbie, Hot Wheels, UNO and more Mattel brands

Mattel and BBC Studios are bringing Bluey to five major Mattel brands, including Barbie, Hot Wheels, Little People, Polly Pocket and UNO, beginning in fall 2026. The post Bluey is...

Mattel’s Barbie Is Moving Campaign Delivers DreamHouse Activations

Fans can celebrate Barbie with new events, creative activations, and more. The post Mattel’s Barbie Is Moving Campaign Delivers DreamHouse Activations appeared first on The Toy Bo...

Mattel's latest play to counter slowing Barbie sales: Water parks

Mattel is betting on an indoor water park with Barbie slides and Hot Wheels towers as tariffs squeeze toy profits.

Mattel Names Maluma, Supercar Blondie and Robert Lewandowski as Its First-ever Hot Wheels Class of Legendsâ„¢ in New Cha...

Hot Wheels Class of Legends: Global icons Maluma, Supercar Blondie, and Robert Lewandowski headline the new Challenge Accepted brand platform The 2026 Global Legends Collection fea...

Barbie Goes Cyber-Chic with Yoon Ahn for Mattel Creations

The Ambush founder brings anime influences, robotic details, and a futuristic feline companion to a new collector doll launching Sept. 4. The post Barbie Goes Cyber-Chic with Yoon...

@Hasbro and @Mattel Unveil New #HotWheels #Transfomers #Bumblebee Collectible

Hasbro and Mattel unveiled the new Hot Wheels Transformers Bumblebee collaboration that delivers on all fronts! The new collectible is a Bumblebee based on the G1 version, and...

Mattel anuncia su primer parque de atracciones para 2027

Con sus marcas emblemas Barbie y Hot Wheels, el gigante tendrá instalaciones acuáticas de unos 9.300 m2 con experiencias, comidas y bebidas inspiradas en sus productos. The post Ma...

Mattel Launching Real-Life Competition Hot Wheels

Custom-made supercars will race in Los Angeles next summer The post Mattel Launching Real-Life Competition Hot Wheels appeared first on LAmag.

NYCC ’26: Mattel reveals first DC Premium adult collector offering based on BATMAN: HUSH

The Mattel Creations-exclusive rooftop diorama...

Mattel and BBC Studios Expand Bluey Licensing Partnership

The multiyear global partnership brings the Heelers to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO, with products launching this fall. The post Mattel and BBC Studios E...

Mattel and BBC Studios Expand the World of Bluey Through Multi-Brand Global Licensing Partnership

The first products from the collaboration arrive Fall 2026   EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company a...

Mattel water parks announced with Barbie, Hot Wheels | Locations revealed

Mattel water parks are coming to multiple locations across the U.S. with attractions based on Barbie and Hot Wheels. The first one will open in late 2027. The post Mattel water par...

Mattel Names Maluma, Supercar Blondie, and Robert Lewandowski as Its First-Ever Hot Wheels Class of Legends in New Chall...

- - • Hot Wheels Class of Legends: Global icons Maluma, Supercar Blondie, and Robert Lewandowski headline the new Challenge Accepted brand platform - - - - - • The 2...

Barbie Maker Mattel At Crossroads, Fix Problems Or Sell Business

Only three years ago Barbie was the toast of Hollywood but Mattel now faces serious questions about whether it should sell or stick amid fluctuating brand performance.

Catherine Wood Takes the Lead on Mattel’s Global Dolls Business

The Warner Bros. Discovery veteran will oversee Barbie, American Girl, Monster High, Polly Pocket, and the company’s broader dolls portfolio. The post Catherine Wood Takes the Lead...

Mattel Debuts First-Ever Monster High X American Girl Doll

Only 6,000 dolls will be available this fall. The post Mattel Debuts First-Ever Monster High X American Girl Doll appeared first on The Toy Book.

Mattel Adds Three Executives to Push Brands Beyond the Toy Aisle

Samantha Juneman, Gerardo Leon, and Rahul Lakhwani join the company as Mattel builds out the team supporting its brand-driven growth strategy. The post Mattel Adds Three Executives...

Yoon Ahn Reimagines #Barbie for the Future – Available September 4 on @MattelCreations

Barbie is redefining the future of fashion with one of its boldest collaborations yet. Mattel Creations has partnered with creative visionary and fashion force, Yoon Ahn, to debut...

Mattel Launches BUFFY THE VAMPIRE SLAYER Monster High and Polly Pocket Collector Sets

Mattel taps new CEO as El Segundo toy maker faces headwinds

Mattel Chief Executive Ynon Kreiz will leave the toy maker to become co-CEO of Paramount-Warner Bros. with David Ellison.

The Design Shop: McHale Design Reflects on 40 Years of Building Toy Brands

Shaping The Consumer Experience From Physical Shelf to Digital Cart The post The Design Shop: McHale Design Reflects on 40 Years of Building Toy Brands appeared first on The Toy Bo...

Celebrate Barbie’s Move During Mattel’s DreamHouse-Inspired Tour

Live like Barbie through all-new events and activations surrounding her DreamHouse. The post Celebrate Barbie’s Move During Mattel’s DreamHouse-Inspired Tour appeared first on The...