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Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
The post Experiential Marketing That Connects appeared first on Event Marketer.
The post The Creative Director appeared first on Event Marketer.
Craig Muller, founder of Uno Loco, shares tips on hosting events and insights into global B2B event spending trends. The post Digital marketing fills the B2B funnel but events can...
Sponsors can buy “awareness” anywhere. They can hire an agency, run ads all over the internet, and plaster their name across a thousand impressions. What they can’t easily buy is r...
For its first consumer activation, Verde Farms took a big swing, hosting not only a sampling pop-up, but also a five-course VIP dinner for media and influencers—all on the same day...
Events and festivals create some of the most competitive advertising environments. Whether it’s a music festival, sporting event, trade show, cultural celebration, or city-wide ent...
From Nikon’s perspective, you can’t fully appreciate the power of a camera until you’ve taken it for a test drive. It’s the philosophy that’s been putting the brand’s experiential...
Hosting store events can be one of the most valuable tools for generating interest and revenue. Beyond increasing foot traffic and curiosity about your store, you’re also forming m...
Exclusive content, research and event experiences will help elevate the trade show exhibitor community Event Marketer, the world’s most trusted and widely read media brand coveri...
In today’s fast-paced and competitive environment, businesses must go beyond traditional methods to connect with people and grow their influence. One of the most effective ways to...
Exhibitors continue to prioritize in-person events For more than a decade, the Center for Exhibition Industry Research (CEIR) has tracked how exhibitors allocate marketing dollars...
Matt Sincaglia, Board Member, Event Marketing Measurement Association Experiential marketers are masters at creating moments people remember. But in today’s business climate, unf...
Headliners rocked the Empire Polo Grounds at Coachella 2026, but it was the brands who truly reached fever pitch. The post Coachella 2026: How 25 Brands Took Experiential Marketing...
The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is rebranding as the Event Marketing Measurement Association (EMMA). T...
But getting IRL activations right requires strategic guest lists and authentic experiences.
Events, particularly corporate ones, are proving to be reliable traffic drivers and money makers for restaurants and hospitality venues delivering up to 20 percent higher margins t...
For the latest trends in attention grabbing, I dropped in on the Experiential Marketing Summit 2026 at MGM Grand in Las Vegas. From Google Director of Events Amy Loskutoff giving...
Much of marketing—events in particular—is fueled by technology. And it’s easy to see it as the driver. But technology is a tool. In any interaction, the human experience comes firs...
The “digital-first” era didn’t kill events—it raised the bar For the last decade, we’ve heard some version of the same prediction: webinars will replace conferences, remote work wi...
This go-to guide covers a range of relevant, and critical, topics for experience builders, including the new role of event content, aligning audiences and expectations, experience...
Plus: Exclusive insights from three of the brand-side event marketers we chatted with on-site in their exhibits Shoptalk Spring 2026 took place March 24-26 at Mandalay Bay in Las V...
Travel content creators are racking up millions of views on city itinerary guides, hidden gem recommendations and flying hacks, and Expedia Group is tapping into their audiences by...
The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas with a theme that meets the moment: human connection in the digital age. As AI automates near...
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