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Image source: google Live events give brands something digital ads cannot offer on their own. They create physical attention. People can see, touch, hear, photograph, and share the...
Events and festivals create some of the most competitive advertising environments. Whether it’s a music festival, sporting event, trade show, cultural celebration, or city-wide ent...
As beverage culture explodes, Oatly is ensuring it’s not only a key ingredient within the conversation and the concoctions, but that it’s also leading them. With the goal of creati...
Are conferences still relevant in an era where almost everything is operating in the digital world? Some might say no. We believe that in-person events are still very powerful for...
Exclusive content, research and event experiences will help elevate the trade show exhibitor community Event Marketer, the world’s most trusted and widely read media brand coveri...
Cvent CONNECT 2026 convenes global marketing leaders around a single strategic shift: events are one of most effective channels for building trust, capturing intent, and generating...
The who’s-who of the marketing and communications world converged from June 22-26 for a week of education, idea exchanges and relationship-building at the annual Cannes Lions Inter...
Matt Sincaglia, Board Member, Event Marketing Measurement Association Experiential marketers are masters at creating moments people remember. But in today’s business climate, unf...
What does strong event performance look like in 2026? According to the just-released MDG Event Industry Trend Report, Why Events Must Prove Their Value in 2026 and Beyond, “Events...
The Experiential Marketing Measurement Coalition (EMMC) today announced a bold new chapter: the organization is rebranding as the Event Marketing Measurement Association (EMMA). T...
This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]
There's room to get creative with how you put your work out there in 2026. Event pros are finding fresh ways to let their craft speak for itself, from website updates to offline re...
For the latest trends in attention grabbing, I dropped in on the Experiential Marketing Summit 2026 at MGM Grand in Las Vegas. From Google Director of Events Amy Loskutoff giving...
Cannes Lions 2026 will descend on the Palais des Festivals this month, drawing brand marketers, agency leaders and experience architects from across the globe. Amid the recognition...
This week’s hot takes on hot topics in experiential marketing cover Peter Parker’s Apartment Tour, a Wimbledon-inspired activation in Central Park and X Games’ High Noon Sun Club....
The “digital-first” era didn’t kill events—it raised the bar For the last decade, we’ve heard some version of the same prediction: webinars will replace conferences, remote work wi...
Companies pour considerable resources into events every year, yet the returns vary widely depending on the format chosen. Some gatherings bring in qualified leads, deepen client lo...
The Event Marketing Measurement Association (EMMA, formerly EMMC) has launched the industry’s most comprehensive event measurement certification course, designed for event and mark...
The experiential marketing industry has always thrived on paradox—spectacle and intimacy, scale and spontaneity, the planned and the unexpected. The post The 2026 It List: Recogniz...
It may seem counterintuitive that the very technology we use to make our lives easier is the same technology driving people to buy cassettes, Walkmans and first-generation iPods. B...
“If you’re not putting on a show, you’re just paying for a spot on the carpet.” That’s Don Jeter, cmo of Torq, a company that recently hosted a 20-foot-tall inflatable skeleton and...
The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas with a theme that meets the moment: human connection in the digital age. As AI automates near...
The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. This year’s program dre...
Unlock new strategies at growth marketing conferences. Gain insights from industry experts on adapting to modern marketing challenges. This post was first published on eLearning In...
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