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A couple of weeks ago, I wrote about the subject of market development funds (MDF) and confessed that I was old enough to remember when MDF was introduced (although my memory does...
True confession time: I’m old enough to remember when MDF was a new acronym. Not the wood thing, aka medium-density fibreboard, I hasten to add. I’m not that ancient. No, the MDF I...
Image source : google Digital ads can help a startup get early traffic. They can also drain a budget fast. Paid channels are expensive when the product is still being tested, the a...
Many professionals view a go-to-market (GTM) strategy as merely a launch plan, but it represents so much more. It’s an important framework for determining how a company deploys its...
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