Social Media Ideas for Luxury Marketing

2026 Guide to Marketing Strategies for Luxury Brands [with Campaign Examples]

The marketing trends, lifestyles wanted to be sold, and celebrities that resonate with luxurious brands’ audiences evolve, but one thing stays the same: luxury advertising is all a...

The New Luxury Standard Is Proof; SMX Certifies the Label

Luxury has always sold more than product.

The Psychology of Scarcity: How Luxury Brands Engineer Desire

An analysis of how luxury brands use scarcity, exclusivity, and psychological triggers like loss aversion to engineer desire, using Hermès, Rolex, and Amex Centurion as case studie...

The Definition of Luxury Hotel Marketing is Incomplete

The author argues luxury hotel marketing is structurally incomplete, focusing too heavily on conversion while neglecting upstream demand origin, leaving properties dependent on OTA...

The Loyal Customers Your Luxury Brand Is Overlooking

<p>How to identify and engage with enthusiasts who buy your products on secondary markets.</p>

What the new rules of luxury can teach every brand

As consumers become more discerning and more skeptical of excess, the definition of luxury is being rewritten. Today, what feels truly valuable is often harder to manufacture: craf...

True rarity, short supply chains, and made-on-demand models: What today’s luxury brands can learn from the pre-1990s

Luxury brands have witnessed three decades of unprecedented growth. In April 2023, LVMH, home to the likes of Givenchy and Guerlain, even briefly became Europe’s most valuable comp...

Charley SIGNATURE Is Emerging as a Hub for Luxury Branding in Miami

Discover how Charley SIGNATURE is strengthening its role in Miami through luxury brand strategy, creative direction and international expertise across real estate, hospitality and...

Where the Top 1% of Luxury Real Estate Rules the Market

In select markets, the gap between entry-level luxury and the highest luxury tier, ultraluxury, is many multiples.

The New Luxury Is The Space To Feel Human Again

Luxury spending returns to nature as HNW consumers seek space, privacy and richer experiences, from Primland’s mountain estates to Baobab’s Halona collection.

The Luxury of Knowing London

London's cultural fluency turns museums, galleries and fashion history into a luxury experience defined by context, access and discernment. The post The Luxury of Knowing London ap...

Eat Dior, or Eat at Dior? How Luxury Brands Are Building Beyond the Product

For decades, luxury houses have expanded from products into stores, hotels, restaurants and other experiences. From Dior’s Milan flagship to Dubai’s transformation into a luxury ca...

Inside the New Concierge Class of Luxury

Concierge Class is about emerging companies that understand their customer and build an ecosystem around their needs. The shift from extravagance for extravagance’s sake to luxury...

Why Luxury Hotels Are Less Likely to Appear on Traditional OTAs

Luxury hotels increasingly prioritise direct bookings to preserve exclusivity, personalise guest experiences and offer services, upgrades and incentives beyond traditional OTAs. Th...

At Paris Fashion Week, Luxury Has to Prove What It’s Worth

The luxury industry is redefining status as consumers increasingly look beyond logos to craftsmanship, provenance and the origins of what they buy. RIISE’s Sara Bell argues that lu...

Hermès Advertising Strategy: Marketing the Prestige of “Hard to Get”

Hermès advertising strategy is the real reason you can’t buy a Birkin, actually (not money all the time). Let us tell you another wild thing about luxury marketing: that “most cove...

The New Luxury of Access: Why Memberships Are Replacing One-Time Purchases

Luxury is shifting from ownership to access, as memberships offer personalised experiences, convenience, community and lasting value. The post The New Luxury of Access: Why Members...

Chanel’s Marketing Campaigns and Strategies: What Works and What Doesn’t?

Chanel’s marketing exists in its own time zone, and only a few brands are able to do so.  While much of the fashion world accelerates toward immediacy like viral moments, influence...

Ultra-luxury vehicles are defining new standards in bespoke automotive travel

Bespoke motoring craftsmanship and high-end vehicle customization continue to shape the luxury lifestyle segment for modern automotive enthusiasts. Selecting a flagship automobile...

What It Takes to Build a Luxury Brand That Lasts

Building a lasting luxury brand demands distinctive identity, exceptional quality, financial discipline and consistently elevated customer experiences. The post What It Takes to Bu...

Luxury Has An Authentication Problem; SMX Is Putting The Proof Inside The Product

92% of Luxury Hotel Calls Capture No Guest Data, Luxury Marketing Is Structurally Incomplete, Your Largest Corporate Acc...

Friday brought Revinate's mystery shopper study of 308 calls across 135 luxury hotels finding 92% failed to capture any guest contact details, exposing a direct booking loss hiding...

1 luxury stock to consider buying as the rich get richer

Our writer thinks this luxury brand is a stock to consider buying while it's trading at a lower valuation than it's had in recent years. The post 1 luxury stock to consider buying...

Luxury Travel Boom Highlights North American Trends

The global luxury travel landscape is experiencing an extraordinary surge in demand, with North American travelers leading a vibrant boom across premier international destinations...