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Repeat purchases aren't proof of loyalty. Incrementality is.
Why loyalty is becoming retail's most valuable growth asset.
Brands continue to see the value in developing deeper relationships with their customers through loyalty initiatives, but investment typically flows toward technology, rewards, and...
The new rules of loyaltyLoyalty programmes across the travel sector are under increasing pressure to…
Customer loyalty is more elusive than ever. Competing on cost, experiences, product assortment and more, retailers want to create relationships that last. Too often, however, their...
Learn how to get strong results by engineering programs that act proactively, in real time, at scale
Trust Is Back in Fashion—But So Is Switching Introduction A few decades ago, banking relationships o...
Amperity released findings from its new The 2026 Consumer Priorities Report: The New Rules of Loyalty in the Age of AI
Discover 10 effective customer loyalty solutions designed to enhance retention and strengthen your relationship with customers. Boost your business’s success by implementing these...
FOR as long as I can remember, marketers have pursued awareness. The assumption was simple: if enough people knew your brand, more would buy from you. Today, while awareness is eas...
In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.
Access Development now offers loyalty program operators a fully white-labeled travel redemption platform — enabling members to redeem points for hotel stays at 850,000 properties...
Laasie and Stayntouch have integrated their loyalty and cloud PMS platforms, giving hotels real-time profile sync, flexible reward options, and tools to boost direct bookings acros...
Lodging Interactive's Commingle360 combines on-site QR-based guest feedback and employee recognition via CruVu with human-written public review responses across 140+ platforms.
Discover what a loyalty application is and how it works to enhance customer engagement and retention. Learn the key features, benefits, and strategies for implementing an effective...
Discover what loyalty points rewards are and how they function to enhance customer engagement. Learn about earning, redeeming, and maximizing your benefits with loyalty programs in...
The idea that loyalty is fading is a misread of the market. It’s not that consumers have stopped being loyal; they’ve simply stopped tolerating weak value.
Using artificial intelligence and behavioral data, Laasie provides travelers with a highly personalized hotel loyalty experience that drives returns for owners.
Georgia Gkolfinopoulou and I join Loyalty TV to discuss new research from Forrester (commissioned by Zeta Global) that explains why marketers are underusing loyalty data and how br...
To gain die-hard customers, activate marketing channels that encourage emotional connections with your brand.
Discover what loyalty platform software is and how it can enhance customer retention, boost engagement, and drive sales for your business. Learn the key benefits and features that...
Discover what company loyalty schemes are, how they work, and the benefits they offer to both businesses and customers. Learn how these programs can enhance customer engagement and...
Discover 10 innovative customer engagement ideas and strategies to enhance loyalty and strengthen your brand. Learn how to connect with your audience and drive long-term relationsh...
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