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It won't just help your wallet. You'll be helping fish and habitat, too The post How to Lose Fewer Soft Plastic Lures appeared first on Outdoor Life.
¥EN introduces the ASHI, an ultra-reactive urchin-style soft plastic designed for pressured bass. Made with JDM GOMU TPE C90, its 42 independent legs create subtle movement, while...
Z-Man’s new 3-inch PrawnstarZ LB delivers a realistic shrimp imitation for inshore fishing. Its loose-body design allows versatile rigging, while lifelike movement and 10X Tough du...
When the wake is too much, slow it down. 🎣 DAIWA’s new Wake Magic brings the Japanese “dead-slow roll” technique stateside, using a subtle surface crawl to coax wary bass...
The Z-Man TRD Finesse Jig brings the Ned Rig’s proven finesse approach to a compact skirted jig, adding bulk for bigger bass, tournament-ready performance, and a snag-resistant des...
Fall fishing can be tough, but it can also be some of the best fishing of the entire year. As the water cools, a lot of baitfish migrate toward the shallow flats and the backs of c...
Sinking ElaZtech® combines Z-Man’s 10X Tough durability with uniform density built into the polymer. It delivers consistent fall rates, longer casts and better hook retention witho...
Z-Man’s new ChatterBait PZ2 is a next-gen bladed jig built to catch bass without breaking the bank. Replacing the Project Z ChatterBait, it features upgraded details, durability, a...
Sculpins make up a large portion of large trout’s diets. These bottom dwelling fish come from a massive family of fishes that even extend into the ocean. Our freshwater variants ar...
October is here, fall is here, and fall bass fishing is officially here. September is a transitional month for bass fishing and can be one of the trickiest all year, but October ge...
The ChatterBait JackHammer remains a top bladed jig, trusted by tournament pros for its vibration and instant blade startup. Adjusting blade, skirt and head colors to match forage,...
Duckett Fishing launches its Crappie Slayer line featuring BOB, Chubby and Subtle Tail swimbaits, plus the Subtle Head jighead. Three distinct actions offer finesse or aggressive p...
DAIWA’s new TD MINNOW 95SP suspending jerkbait brings freshwater trout to life with ultra-fine scale patterns, precise tonal transitions, and multilayer finishes that replicate the...
Z-Man introduces the Micro Finesse ChatterBait, delivering classic ChatterBait vibration in a compact, ultralight design. Featuring upgraded components, an ElaZtech trailer, and a...
DAIWA’s SALTIGA FROTHER 170F brings a new level of surface action for big-game anglers. Its aerodynamic 170mm floating design cuts through strong winds, casts long, and dives just...
These creepy-crawlers draw strikes from big bass at summer's end The post Use Traditional Bug Baits to Catch More Bass This Fall appeared first on Outdoor Life.
Meet the new Z-Man® MudStudZ™—a pre-rigged bottom-contact swimbait built for fishing oyster reefs, shell beds, and rocky bottoms. Crawl, hop, and retrieve it confidently while...
Z-Man’s new Ball HeadZ™ brings refined design and attention to detail to the classic round ball jighead. Built to solve everyday fishing needs, it upgrades one of the most-used...
Every day, keepers specks are feasting on shrimp and baitfish in inside lakes, and the biggest ones in the schools are tracking down and crushing hard-plastic jerkbaits! This week,...
¥EN’s Qwik Rig simplifies urchin-style bait rigging with a balanced, single-piece harness, centered weighting and a premium BKK treble hook. KIPA wire technology helps secure soft...
As I've written in the past, I'm a big fan of loose drawing, especially by artists who've already mastered tight, sophisticated drawing and returned to looseness on the other side...
The tackle bag that works from a pier can become a nuisance on a boat. Loose tools migrate, a favourite box ends up under somebody’s seat, and the extra rod brought along just in c...
Introducing the Stiletto by Leadfinger Racing—the ultra-low-profile SCT body engineered with race-focused performance in mind.
Z-Man’s new Octane MinnowZ is now shipping nationwide after its ICAST 2026 debut. Its SWAG tail delivers a strong kick at any retrieve speed, while the ribbed body adds water displ...
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