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This year’s event features more than 400 exhibitors and over 5,000 brands. The post Licensing Expo 2026 Returns with a Powerhouse Lineup appeared first on The Toy Book.
More than 12,500 attendees and 410 exhibitors made their way to Mandalay this year. The post Licensing Expo 2026 Wraps with Record-Breaking Attendance appeared first on The Toy Bo...
The hottest toys from the year's hottest licenses. The post The Hottest Toys from Licensing Expo on Las Vegas Now appeared first on The Toy Insider.
Spin Master heads to Licensing Expo with a stacked lineup and big plans for the future. The post Licensing Power: Unlocking the Value of Spin Master’s Biggest Brands appeared first...
Just as the Experiential Marketing Summit was bringing inspiration to brand marketers, across the Las Vegas Strip, brands were finding new avenues for fandom at Licensing Expo, whi...
This year's hottest brands are setting trends at licensing's big show. The post Ready, Set, Play: Kids’ Brands Go the Extra Mile at Licensing Expo appeared first on The Toy Book.
Disney Consumer Products outlines its 'Icons Unleashed' strategy at Licensing Expo, focusing on global partnerships, major franchises, and future growth.
The momentum from Licensing Expo continues in London. The post Preview: Brand Licensing Europe 2026 appeared first on The Toy Book.
Consumer products, theme park experiences, and gaming partnerships fuel the franchise’s next growth phase. The post Licensing Expo: Universal Expands ‘How to Train Your Dragon’ Fra...
From kidults and collectibles to cross-generational fandom and entertainment-based IP, BLE returns to Excel London with a sharp focus on the future of play. The post Brand Licensin...
Exhibitor numbers hit record highs ahead of the October event. The post Visitor Registration Opens for Brand Licensing Europe 2026 appeared first on The Toy Book.
Beloved characters that have become fixtures in toys, games, banking and social media will take center stage next week as Korea's largest character licensing event returns to Seoul...
The studio behind 'The Boys' and 'Jumanji: Open World' strikes deals and builds programs tailor-made for the fandom. The post World Series of Licensing Q&A: Jamie Stevens, Sony...
What's hot in licensed toys this year. The post Licensed Toys for Kids of All Ages on FOX 5 Las Vegas appeared first on The Toy Insider.
The plush line brings dating culture humor to Las Vegas with Remarkable Brands. The post Bad Date Bears Swipes Right at Licensing Expo appeared first on The Toy Book.
Licensed properties step into physical spaces, transforming stories, characters, and gameplay into interactive experiences. The post From IP to IRL: Location-Based Experiences appe...
Test your toy knowledge with our latest Pop Quiz! The post Pop Quiz with Wendy Smolen: Licensing Expo 2026 Edition appeared first on The Toy Book.
The creator-inspired collection brings beauty, accessories, and collectibles to Generation Alpha fans. The post EXCLUSIVE: Claire’s Launches Lana’s Life Collection with VidCon Debu...
New retail experiences featuring Jurassic World, Gabby's Dollhouse, and more debut when the park opens July 1. The post Universal Kids Resort Reveals First Look at Character-Inspir...
Jazwares President Jeremy Padawer will deliver the keynote Sept. 22. The post X Tracks Reveals Opening Keynote Speaker for LA Licensing Summit appeared first on The Toy Book.
Maura Regan of Licensing International discusses industry trends, the rise of kidult fandom, and why licensing continues to shape the toy aisle. The post Talkin’ Toys: Maura Regan...
Unlock new revenue streams and leverage your IP. The post Raising the Bar: Make Money with Licensing appeared first on The Toy Book.
This summer's hottest licensed toys and games. The post Hot Summer Toys on FOX Las Vegas appeared first on The Toy Insider.
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