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This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning ho...
Originally posted 2013-10-29 12:56:20. Republished by Blog Post PromoterThey just fade away. Mostly. The post Old trademarks never die… appeared first on LIKELIHOOD OF CONFUSIONâ„¢...
Luxury houses are expanding signature codes with recent releases that hone in on archival references and immersive storytelling. The post Signature Moves: 8 New Releases Shaping Lu...
From the wide range of brand names listed on LogoMaker’s new graph (Visa, Target, Jaguar, IHOP, Spotify), it’s clear that successful brands emerge from nearly every corner of the b...
For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first...
At Social Media Week, NeAndre Broussard argued that consistency will outperform trend-driven campaigns.
A generational shift has led to established German brands now being seen by younger Chinese buyers as makers of cars for old people.
The strongest brands create meaning and trust.
The denim label is the latest IP to be scooped up by Authentic Brands Group, which is aiming for $100 billion in annual retail sales.
Building a brand that lasts requires understanding consumer behavior. Consumer expectations are constantly evolving, and building trust requires more than simply following trends....
Enduring brands resist short term trends because they understand the value of consistency. This post explains why restraint protects recognition, builds trust and helps a brand sta...
Enduring brands resist short term trends because they understand the value of consistency. This post explains why restraint protects recognition, builds trust and helps a brand sta...
Instead of chasing perfection, luxury brands today are chasing authenticity.
Trust has become one of the most valuable and scarce assets in India, particularly for corporations.Continue reading on Medium »
Markets don't typically crater over design choices. They crater when they smell the potential for brand damage.
Authentic Brands Group is a global brand and entertainment platform. The post PE-backed Authentic Brands Group to acquire denim brand Lee appeared first on PE Hub.
As we approach America’s 250th birthday, our celebrations reflect on the greatness of our country. Inherent in our celebrations is the belief that America is a great land. America...
A successful brand leans into change at the right time.
The post Legacy real estate brands join REVEL appeared first on REM.
Entertainment and brand architecture are now front and center as the Paramount-Warner Bros. merger unfolds. New York Magazine has a story about David Ellison and what Mr. Ellison m...
Many entrepreneurs build brands with strong online traction. Sales grow. Awareness builds. The next step often becomes retail expansion. That step introduces a new level of pressur...
Sneaker brand Comet, cookware startup Ember and accessories label DailyObjects are among companies in discussions to raise fresh capital, signalling sustained appetite for premium-...
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