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For luxury and hospitality brands, knowing what to preserve can strengthen loyalty, originality, and long-term relevance.
As American fashion grows up, these eight companies show how ownership passes to the next generation after a label becomes a global business.
When firms merge or are acquired, one of the first questions asked is 'what will the company now be called?' Big brands carry weight and that can inspire client loyalty.
Our collective memories aren't enough.
Three communications leaders on turning major anniversaries into opportunities for cultural relevance and future growth.
How Indian brands are turning nostalgia, regional identity and heritage into an “authenticity premium” that customers are willing to pay for.
By Lucas Nicholson. Simon and I were talking the other day about a brand I was wearing – Original Fibres, as it happens. We often have these chats because while we have a strong ov...
Established Brands Should Learn From Insurgents Without Trying to Become One
Even iconic brands can’t coast on familiarity forever.
Discover how brands can tap cultural celebrations and authentic visuals to deepen trust and connection.
The Heritage Collection is being sold on the retailer’s website, will wholesale to global boutiques and is available to interested off-price retailers.
In a luxury market dominated by consolidation, Akris proves that family ownership and faithful brand stewardship can outperform scale.
Discover 7 brands that have earned stellar reviews and a trustworthy reputation. Explore what makes these companies stand out in customer satisfaction and reliability.
Misty-eyed Gen Zers are set to be the wealthiest and highest-spending generation in history
Raleigh was once the biggest bike company in the world - now its only hope of survival is a cut-price buy-out; but that's a fate that's befallen many other iconic brands, writes Ad...
Abercrombie & Fitch and American Eagle are back. Is it nostalgia or intelligent industry strategies?
Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that profits go to charities.
8 Old-School Wine Brands That Were Popular In The '70s
Gap, Dick’s, and Starbucks are investing in original content as brands rethink what it takes to build a loyal audience online.
The Archie franchise has lasted more than eight decades by doing what many companies struggle with: evolving for new audiences without losing the identity that made it successful.
The sale shows that acquirers want proof customers will keep coming back.
Heritage Brands Are Building for What Comes Next Something worth watching is happening at the intersection of culture and media: legacy institutions are making serious […]
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