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Licensed properties step into physical spaces, transforming stories, characters, and gameplay into interactive experiences. The post From IP to IRL: Location-Based Experiences appe...
As a part of a wider effort involving creators from across Second Life, Linden Lab has, since later 2025, been developing and deploying experiences optimised for SL Mobile and gear...
The earliest post-event surveys in the experiential marketing industry often involved a clipboard, pen and paper, and covered broad-stroke sentiment markers and anecdotal feedback...
Most mobile apps treat location as a utility. They use it to show a map, filter nearby results, or check whether a user is in the right…Continue reading on Medium »
We’re living through one of the most fragmented periods in media and cultural history, and because of that, people are returning to real‑world experiences with more desire, emotion...
Locus (plural: loci) is a Latin term that simply means a place, locality, or the central point of an event or activity. #Videos #locus #Gervais_Rousseau
For retail leaders managing a growing store network, the focus is no longer just on driving footfall—it is about what that traffic actually delivers.
What if your favorite video game characters could come to life or your online shopping could appear right in your living room? Augmented reality (AR) transforms how we interact wit...
Explore restaurants, shops, museums, unique experiences and more. Then save what piques your interest to make our vast array of guides your own.
Magic Number and Immersive Octopus created the experience.
Over the past several weeks, this series has introduced the people, businesses and creative ideas that helped bring the inaugural Beezly Experience to life. From entrepreneurs and...
Forget the branded tote stuffed with collateral and QR codes. The post-show “experience” today is becoming a well-crafted campaign, with the on-site hero engagement as the jumping...
Flybuy's real-time location intelligence combined with Eagle Eye's personalized loyalty and offer technology to help restaurants and retailers deliver seamless omnichannel experien...
The Audible Story House marked a new chapter in audio storytelling through a bold concept: a “bookless bookstore.” From May 1-29 in New York, consumers could visit the first-ever I...
Just as the Experiential Marketing Summit was bringing inspiration to brand marketers, across the Las Vegas Strip, brands were finding new avenues for fandom at Licensing Expo, whi...
Shoreditch has long thrived on the unexpected. Around every corner, a once-empty warehouse or shopfront transforms into a short-lived installation where design meets conversation,...
LOST iN travel guides adhere to the mission to make life a daring adventure The post This Venice-Based Company Offers an Edgy, Insider’s Roadmap to the World’s Best Cities appeared...
We visited Japan's Immersive Journey to try two of Excurio's ambitious free-roaming VR experiences for ourselves: Horizon of Khufu and Tonight With the Impressionists.
Building Spatial Memory Part 4: Launching a Side Project — What I Learned After 3 Weeks of User Testing Honestly, I didn't expect to be writing this fourth article so soon. Whe...
“When a brand opens a highly immersive, successful flagship in a city, their e-commerce sales in that specific […]
Successful event measurement practices are selective about what they track and measure. The post Event Measurement Tech 411: An Update on Beacons appeared first on Event Marketer.
This week’s hot takes on hot topics in experiential marketing cover Peter Parker’s Apartment Tour, a Wimbledon-inspired activation in Central Park and X Games’ High Noon Sun Club....
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