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Licensed properties step into physical spaces, transforming stories, characters, and gameplay into interactive experiences. The post From IP to IRL: Location-Based Experiences appe...
What’s the story? Excurio has introduced LBXR Pulse, a platform for managing large-scale multi-user VR experiences across shared physical spaces. Why it matters LBXR Pulse is desig...
Unbeknownst to the naked eye, there are six portals scattered around downtown Austin that reveal untold histories and speculative futures through the augmented reality project Laye...
The post Experiential Marketing That Connects appeared first on Event Marketer.
The winner in this category is "The Lighthouse: The First-Ever Creative Campus & Studio Playground For The Creator Generation" by Whalar Group for The Lighthouse, part of Whala...
This week’s hot topics in experiential marketing cover billboard bars, “Pouroscope” Stations and Sensoria: The Black Currant Experience. The post The Brief: ‘Pouroscope’ Stations...
London has long been a global powerhouse for meetings and events, but London Experience Week reframes the city as something more dynamic: a laboratory for immersive design. Rather...
We’re living through one of the most fragmented periods in media and cultural history, and because of that, people are returning to real‑world experiences with more desire, emotion...
Toronto’s event scene feels different lately. Not louder exactly. Just more interactive. There is broader interest in experiential entertainment, immersive events, and interactive...
Artificial Intelligence isn’t hiding what it is. The word “artificial” is right in the name, after all. The post The Brand Marketer’s Guide to Live Experiences in the Trust Economy...
Experiences shape the dining landscape in ways that go beyond what’s on the plate. More than sustenance, eating and drinking have become immersive—anchored by the stories behind ev...
Picture this: you're walking through the Moscone Center in San Francisco when a large furry creature lunges at you from behind a bench. You sidestep. It follows. You point your fin...
LOST iN travel guides adhere to the mission to make life a daring adventure The post This Venice-Based Company Offers an Edgy, Insider’s Roadmap to the World’s Best Cities appeared...
We visited Japan's Immersive Journey to try two of Excurio's ambitious free-roaming VR experiences for ourselves: Horizon of Khufu and Tonight With the Impressionists.
A Learning Experience Platform (LXP) is reshaping corporate learning. Explore what an LXP is, how it compares to an LMS, key features, benefits, and top platforms for modern L&...
Successful event measurement practices are selective about what they track and measure. The post Event Measurement Tech 411: An Update on Beacons appeared first on Event Marketer.
The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas with a theme that meets the moment: human connection in the digital age. As AI automates near...
For the latest trends in attention grabbing, I dropped in on the Experiential Marketing Summit 2026 at MGM Grand in Las Vegas. From Google Director of Events Amy Loskutoff giving...
Travel + Leisure Co., a leading leisure travel company, announced the official launch of Eddie Bauer Adventure Club, a new hospitality concept that brings the spirit of one of Amer...
Much of marketing—events in particular—is fueled by technology. And it’s easy to see it as the driver. But technology is a tool. In any interaction, the human experience comes firs...
The double-decker bus is more than just a London icon or a commuter vehicle. It’s an experience of its own. From the open-top deck to the stacked structure, it offers panoramic cit...
At a time when many consumers are suffering from digital fatigue and seeking more meaningful interactions, brands are leveraging tactile, personalized experiences that send attende...
Landco Lifestyle Ventures (LLV) unveils its newest campaign, “Life on Vacation Lifestyle Experiences,” a summer-long celebration of curated leisure across its flagship destinations...
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