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inc.com /1 month ago

Under Armour’s Founder Once Bet His Last $2,000 in Atlantic City. Now He’s Making an Even Bigger Bet on the Brand’s Come...

Before Under Armour became a multibillion-dollar brand, founder Kevin Plank maxed out five credit cards, lived off his mother’s food, and lost his last $2,000 gambling in Atlantic...

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wwd.com /1 month ago

With Demand Challenges Ahead, Under Armour’s Focus Now Is on Quality Not Quantity

CEO Kevin Plank said the mandate for the sports brand is selling more full-price items, even if that means moving fewer products.

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retaildive.com /1 month ago

Will people pay more for Under Armour?

Flouting signs of soft demand, CEO Kevin Plank on Friday said that “consumers are going to choose Under Armour at a premium.”

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retaildive.com /1 month ago

Under Armour gets heated with François Arnaud

The “Heated Rivalry” star is the brand's latest ambassador and teases its HeatGear franchise in a new campaign.

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inc.com /2 weeks ago

He Left Nike After 20-Plus Years to Build His Own Sportswear Brand. It Grew 743 Percent Over 3 Years

Omorpho founder and CEO Stefan Olander learned a crucial design lesson from Steve Jobs during a Nike partnership with Apple.

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wwd.com /1 month ago

Under Armour Faces a Challenging Demand Environment Ahead

The company said its revised outlook forecasting a steeper revenue decline in fiscal 2027 is due to softer demand in North America and Asia-Pacific.

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marketingdive.com /1 month ago

Under Armour teams with ‘Heated Rivalry’ star for new campaign

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

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adweek.com /1 month ago

Under Armour Turns Up the Heat With Heated Rivalry Star François Arnaud

Under Armour has teamed up with Heated Rivalry star François Arnaud as its new brand ambassador.

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fortune.com /1 month ago

He was homeless at 16. Now, he sits on the board of David Beckham’s wellness company and his business is about to hit $1...

Hudson Leogrande, the founder of popular hoodie brand Comfrt, bounced between car sales and chimney telemarketing before hitting his stride as an entrepreneur.

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retailbrew.com /6 days ago

Under Armour and the Ravens turn sponsorship into retail experience

The brand’s 10-year deal with its hometown NFL team includes exclusive stadium merchandise, seasonal drops, and an expanded experiential retail strategy.

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fortune.com /1 month ago

‘We’re on top of every restock’: This 24-year-old has made over $4 million off his subscription-based reselling communit...

“We kind of felt like this is something we could do ourselves,” said the founder known as JS. “It started off just being a free server.”

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entrepreneur.com /6 days ago

He Was a Sneaker Hustler Who Didn’t Graduate High School — Today He Runs a Company That Has Generated Over $1 Billion. H...

Self-made Miami developer Robert Rivani explains how sneaker-hustling instincts and a bet on workplace wellness turned into a billion-dollar real estate empire.

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retaildive.com /1 month ago

Under Armour hits play on K-pop partnership

The company named BoyNextDoor as global brand ambassadors as it works on an Asia-Pacific rollout of its Bouncy Tee line.

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inc.com /8 hours ago

This Founder Built a $220 Million Fitness Business. His Playbook Comes Down to 4 Decisions

Tony Hartl has grown Undefeated Tribe, his master franchise for Crunch Fitness, to 4,000 employees and systemwide revenues of $220 million. Here’s how.

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washingtonblade.com /1 month ago

‘Heated Rivalry’ star takes it off in new ads for Under Armour

François Arnaud becomes global brand ambassador The post ‘Heated Rivalry’ star takes it off in new ads for Under Armour appeared first on Washington Blade: LGBTQ News, Politics, LG...

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fortune.com /1 month ago

This former U.S. soccer player built a $20 billion-a-year company. Now, he says resilience matters more than talent—and...

Jim Kavanaugh, a former U.S. Olympian, says the habits that made him a top athlete also helped him build World Wide Technology, a multibillion-dollar firm.

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vanndigital.com /2 weeks ago

Under Armour Names Gunna Global Brand Ambassador & Creative Director Of P-Star

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allhiphop.com /2 weeks ago

Gunna Expands His Fitness Empire With Under Armour Partnership

Gunna secured an international sportswear post connecting physical health, artistic direction and neighborhood engagement.

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inc.com /1 month ago

Fanatics Wants to Be More Than a Sports Company. This Deal Shows Just How Far It Will Go

Michael Rubin’s sports empire recently made a sizable purchase. It foreshadows the brand’s long-term strategy in the marketplace.

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adweek.com /6 days ago

Jaylen Brown—And His Sneaker Brand, 741—Enter a New Era

The NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company.

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gq.com /1 week ago

Carpet Company Is Playing the Long Game

Despite a new flagship store and a slew of high-profile collabs, the Baltimore skate brand’s founders are committed to keeping things DIY.

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inc.com /1 month ago

Under Armour Saw Fans Obsessing Over a ‘Heated Rivalry’ Costume. Then It Made a Brilliant Marketing Move

The company’s latest ad campaign features a familiar face, and a familiar product.

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inc.com /1 month ago

Shaq’s Fast-Growing Big Chicken Chain Is Expanding to Maryland

The restaurant is giving away chicken to celebrate the launch, in honor of the former basketball legend turned entrepreneur.

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