Social Media Ideas for Kenko Tokina

This Absurd, Adorable $38 1MP Digital Camera Can Be Worn Like Jewelry

While Kenko Tokina continues work on a lens "like no other," the company's first new lens in years, it also continues churning out compact cameras in Japan, like the adorable new $...

Can Sigma's 50-120mm f/2.8 Replace Fujifilm's Pricey Telephoto Zoom?

If you shoot APS-C and want a bright telephoto zoom, your options have been thin, and on most mounts they haven't existed at all. Sigma's new 50-120mm f/2.8 arrives for Fujifilm X,...

Tamron's 16-50mm f/2.8 A Brings a Fast Zoom to Four APS-C Mounts From $529

Tamron has announced the 16-50mm f/2.8 A, a constant f/2.8 standard zoom for APS-C mirrorless cameras that starts at 16mm and goes on sale October 29 for Sony E at $529 and Canon R...

Tamron 16-50mm f/2.8 A Lens Gives APS-C Photographers Cause To Celebrate

Tamron has announced a new 16-50mm f/2.8 A (Model B091) zoom lens for APS-C mirrorless cameras, promising a compact, versatile, fast option for Sony, Canon, Nikon, and Fujifilm APS...

Sigma's $799 50-120mm f/2.8 Gives APS-C Shooters a 75-180mm-Equivalent Telephoto Zoom

Sigma has announced the The 50-120mm f/2.8 DC OS Contemporary, a stabilized telephoto zoom for APS-C mirrorless cameras that covers roughly 75-180mm in full frame terms at a consta...

Thypoch’s 100mm T1.9 Lens Completes the Ultra-Affordable Simera-C Cine Prime Series

Thypoch has announced the Simera-C 100mm T1.9 Cine lens, completing the company's seven-lens full-frame cinema prime lineup. [Read More]

LK Samyang says its forthcoming, fast 28-135 is the lens for “every moment”

Korean lens maker says it has a 28-135mm F2.8 for Sony E-mount coming in February 2027

Tamron Brings Its 20-40mm f/2.8 Zoom to Nikon Z Mount for $729

Tamron has announced a Nikon Z mount version of its 20-40mm f/2.8 Di III VXD, a compact fast-aperture standard zoom for full frame mirrorless cameras that weighs 13.4 oz (380 g) an...

TLS Nikon AI/AI-S cinema lens series

TLS has unveiled its new rehoused Nikon AI/AI-S cinema lens series, which is said to bring the distinctive optical character of Nikon’s legendary vintage lenses into a purpose-buil...

Tamron Offers Nikon Z Owners a One-of-a-Kind Wide-Angle Zoom Lens

Tamron has announced that its compact, fast-aperture 20-40mm f/2.8 Di III VXD standard zoom lens is coming soon to Nikon Z-mount mirrorless cameras. [Read More]

Japan lens maker Tamron weighs Sony bid as China rivals close in

Shoten’s Debut ‘Tribute’ Lens Honors the World’s First f/1.1 Lens

Shoten Koubou's first interchangeable lens, the Shoten Tribute 01 -- LTM 50mm f/1.1, is a gorgeous new lens for Leica M-Mount. At around 115,000 yen, or about $730, it's a modern t...

Tamron 16-50mm f/2.8 A Review: Pro-Level Zoom at an Entry Level Price

I'm all for more lenses to support the APS-C platform. It often feels like major manufacturers treat cropped-sensor glass as a lower priority and leave a vacuum for third-party len...

The Sigma 50-120mm f/2.8 Completes Its Ultra-Compact APS-C Trinity

Sigma has announced the 50-120mm f/2.8 DC OS Contemporary, the final piece of the company's compact "holy trinity" of zooms for APS-C cameras. [Read More]

Tamron’s Newest Standard Zoom Aims to Be Your “Go-To” Lens for Full Coverage Shooting

While it may seem like every new lens released these days aims to be a “go-to” or “everyday” option meant to be clicked onto your camera once and never replaced, it’s hard to argue...

Sigma Shrinks the f/2.8 Telephoto Zoom for APS-C Cameras

An f/2.8 telephoto zoom is usually the heaviest lens in an APS-C bag, and the Sigma 50-120mm f/2.8 DC OS Contemporary is built to change that. If you shoot Fujifilm, Sony, or Canon...

Cooke Brings Its Legendary S4/i S35 Lenses to Full-Frame Cinema Cameras

Cooke Optics, a legendary name in cinema lenses, has announced the S4 FF/i series of cinema primes. These are "invigorated" new full-frame versions of Cooke's iconic S4/i S35 lense...

This Popular Laowa Tele-Macro Lens is Getting New Mount Options for Fujifilm and Nikon

For those interested in macro photography or videography, the Laowa 180mm f/4.5 1.5X Ultra Macro APO, announced last year, has proven to be a top option for many. It’s the first La...

Tamron is bringing its fast 20-40mm zoom to Z-mount

Nikon users are getting another option

SIGMA 50-120mm f/2.8 DC OS Contemporary Announced – 390g APS-C Telephoto Zoom, 6.5-Stop OS, Aperture Ring

SIGMA has announced the 50-120mm f/2.8 DC OS Contemporary, a constant-aperture telephoto zoom for APS-C mirrorless cameras in Sony E, FUJIFILM X, and Canon RF mounts that weighs 39...

Sigma’s 50-120mm F2.8 OS DC is an APS-C legend in the making, for just $799

Fast 75-180mm equiv lens is coming to most of the popular lens mounts and is smaller than you can believe

Tamron’s 16-50mm F2.8 is a fast, sub-$550 kit lens replacement for every APS-C system

Fast new lens adds a wider alternative to Sigma or Tamron's 17-70mm VS, while less expensive than own-brand optics.

A Different Kind of Standard Zoom: Sigma Launches the 20-60mm f/2.8-4

Sigma has announced the Sigma 20-60mm f/2.8-4 DG | Contemporary, a compact full frame zoom for L-Mount and Sony E-mount cameras. The lens covers a range from an unusually wide 20mm...

Sigma's New 20-60mm Zoom Takes Aim at the Kit Lens

Most full frame cameras ship with a slow, middle-of-the-road zoom that people outgrow within months, and the Sigma 20-60mm f/2.8-4 DG Contemporary takes direct aim at that weak spo...