Kelley Blue Book enters home valuation and seller lead market
KBB Homes gives agents a ZIP code subscription to rival Zillow's 40% commission fees
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KBB Homes gives agents a ZIP code subscription to rival Zillow's 40% commission fees
The company known for its vehicle valuations is entering the residential real estate space with a goal of providing “a tailored strategy to achieve full price.”
Advisors question whether Kelley Blue Book Homes can differentiate in seller leads, as servicers already market valuations to homeowners.
Kelley Blue Book Homes is entering home valuations and seller leads. Agents should review the Aug. 1 rollout before buying in. The post Kelley Blue Book Homes Targets Seller Leads...
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