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The app launched a program designed to connect brands with original content creators, per The Hollywood Reporter.
Cannes Lions underscored the institutional embrace of creators, with significant investment now flowing into brand-funded entertainment. Creators are increasingly viewed as media c...
Flexible operating model gives advertisers and agencies more control over how streaming TV gets run, with options for self-serve, co-managed, and managed service Jamloop, the perfo...
CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.
Marketing chief Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.
This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic partnerships built on sh...
3TB continues expanding its online presence through creative short-form content, affiliate marketing, and audience-focused digital storytelling. By combining product recommendation...
Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.
From viral product drops to experiential events, founders reveal the partnership strategies that drive awareness, revenue, and long-term brand equity.
This post was created in partnership with Teads Key takeaways Audience journeys have become fragmented and unpredictable, making it harder for marketers to reach, attribute, and me...
This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to sh...
One synthetic person, one fictional pair of earbuds, 30 free credits, and every caveat I found. Sponsored — and I’ll say so more than once.Continue reading on Medium »
This post was created in partnership with Adobe Capitalizing on cultural moments is a tried-and-true marketing strategy, but is it possible for brands to create their own moments?...
triggers curiosity and promises insider knowledge. People will click because they feel they’re getting access to something hidden.Continue reading on Medium »
This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant...
Revenue from sponsorships increased 23% year over year
In business, success rarely happens in isolation. Behind every breakthrough partnership, successful campaign, or game-changing opportunity…Continue reading on Medium »
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, com...
Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal's portfolio.
Influencer marketing platforms like Upfluence helped standardize creator discovery for brands.Continue reading on Medium »
One company a cruise line. The other borrowed an artist. Both spent virtually nothing.
The new section will offer brands an opportunity to partner with creators in the U.S. and Canada.
New network spans five verticals and gives advertisers access to audience segments across YouTube, TikTok, and other digital platforms.
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