Social Media Ideas for Intermedia Advertising

InterMedia Advertising® Appoints Derek Shipp as Vice President, Media Planning & Brand Integration

InterMedia Advertising®, a leading data-driven performance marketing and media organization, announced the appointment of Derek Shipp as Vice President, Media Planning & Brand...

iHeartMedia Brings Digital Targeting and Measurement to Broadcast Radio For the First Time

On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digita...

Inside Ad Results Media’s Next Chapter: CEO Jordan Fox on Filling the Gaps Major Holdcos Leave Behind

ARM CEO breaks down the Miroma Group acquisition, audio's maturation as an ad channel, and why Miroma Group isn't building a generalist holding company

Universal Ads launches in the UK across Channel 4, ITV, and Sky

Launch gives small and medium sized businesses unprecedented opportunity to advertise across major UK broadcasters.

Global launches self-serve audio and outdoor ad platform

Move designed to open up inventory to online advertisers.

iHeartMedia Expands Advertising Relationship with Amazon Ads Across Audio and Video Inventory

iHeartMedia announced an expanded advertising relationship with Amazon Ads, serving as a local reseller of its audio and video inventory, including Prime Video, Twitch, Amazon Musi...

Claritas and Comcast Advertising Bring Audience Intelligence and Measurement Together to Boost Campaign Performance

Claritas and Comcast Advertising have announced a strategic partnership that integrates Claritas' audience data, identity graph, and measurement capabilities into Comcast Advertisi...

EXCLUSIVE- Omnicom to Win Adidas $512M Global Media Account

EXCLUSIVE- Omnicom to Win Adidas $512M Global Media Account

Radio Times launches first above-the-line campaign in 20 years

Ad will run across ITVX for the next six weeks.

Why Airport Lounges are Becoming One of the Most Effective Advertising Environments

By: Anthony Dubiel The advertising industry is experiencing a challenge when it comes to attention span. Consumers encounter numerous online advertisements daily, but they mostly i...

European media giants launch sovereign advertising marketplace

New marketplace gives advertisers the ability to activate campaigns across multiple formats and countries through a single access point.

Broadcast Radio Enters New Era: iHeartMedia First to Bring 'AudioGraph' to Market, Introducing Digital Precision and Mea...

iHeartMedia, the No. 1 audio company in America unveiled AudioGraphâ„¢ a suite of advertising capabilities that, for the first time, will bring digital-like targeting, identity-bas...

Target, DirecTV team to track premium video advertising’s sales impact

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.

MediaWorks launches new brand campaign

MediaWorks has launched a new brand position and campaign, refocusing on audio to reflect its broadcast reach across the country. The post MediaWorks launches new brand campaign ap...

Careful, Merge Ahead; How Meta’s Marketers Use AI

The Great Convergence  Warner Bros. Discovery isn’t the only merger that Paramount Skydance has up its sleeve. Business Insider reports that Paramount’s ad tech and product teams a...

Hillcrest Engages Market One Media Group Inc.

Campaign Comebacks & New Frontiers: Week of July 3rd

Opill, GRE, Buddig, MilkPEP, Amazon Prime, Finom, Ontario Beef, Tango

M+C Saatchi NA launches entertainment arm as branded content booms

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.

Viamedia.ai Expands Advertising Sales Representation to 29 Additional Markets

Viamedia will now represent local, regional, national and digital sales for broadband communications provider Sparklight Viamedia.ai, a next-generation ad tech company built to sol...

UK Advertising unveils new brand identity

VCCP created the campaign.

Meta’s Slop Problem; What’s A Media Buyer To Do?

In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI crea...

Clients want RoI guarantee with every ad spend: Priti Murthy, President Client Solutions, WPP Media, South Asia

Assured bets like IPL are still bringing in ad spends, market inflation has led brands to demand a surety that every ad will lead to a customer purchase, says Priti Murthy, Preside...

Uber Advertising expands beyond owned apps in play for more ad dollars

Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.

As News Advertising Gets Safer, Brands Cash In

At ADWEEK House, companies such as GM and The Trade Desk revealed how news is creating reach and brand safety.