Latest updates for Indie Beauty

Fresh curated links around Indie Beauty are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • The 39 Best Indie Beauty Products to Shop During the Sephora Sale
  • Which Beauty Retailers Are Winning the Indie Perfume Race?
  • How This Indie Skin-Care Brand Is Able to Drop Prices in an Uncertain Market

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fashionista.com /1 month ago

The 39 Best Indie Beauty Products to Shop During the Sephora Sale

Featuring buzzy founder-led labels and up-and-coming innovators alike.

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fashionista.com /3 days ago

Which Beauty Retailers Are Winning the Indie Perfume Race?

As interest in niche fragrance grows, retailers need to expand their offerings to win over new clientele — or risk getting left in the dust.

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fashionista.com /1 week ago

How This Indie Skin-Care Brand Is Able to Drop Prices in an Uncertain Market

"It felt like the right thing to do," says Dieux Co-Founder & Chief Brand Officer Charlotte Palermino. "Our community and the popularity of the product is what got us here, and...

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fashionista.com /1 month ago

What Does Ulta Beauty World Have to Offer Emerging Brands?

Founders and executives share how they're using the exclusive expo to create long-term customer loyalty.

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fashionista.com /3 weeks ago

Gem: An Australian Body-Care Brand Turning Deodorant Into Self Care

Earlier this year, Gem launched in Walmart stores across the U.S.

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vancouversun.com /3 weeks ago

Toronto company taps into trending beauty products from Korea and Japan

Kiyoko Beauty is a destination for Asian beauty products in Canada. Find out more ...

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fashionista.com /1 month ago

Deau: A Skin-Care Brand Influenced by Japanese Culture

Its high-performance formulas balance clinical actives with Japanese onsen water and botanicals.

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fashionista.com /4 weeks ago

How Maekaeda Gibbons Built a $20 Million Fragrance Brand Without Outside Investment

Watch Brown Sugar Babe's founder discuss its new Atlanta flagship, navigating order delays and more on The Fashionista Network.

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fashionista.com /1 month ago

Is 'Freshly Made' Skin Care 'Clean' Beauty's Next Phase?

A group of brands claim their just-produced, small-batch, preservative-free formulas are superior to standard skin care — but what do the experts say?

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vancouversun.com /1 month ago

Gen Z-focussed beauty brand Sona Cosmetics is for 'trend-driven' cosmetics fans

Canadian brand's products tap into some of the biggest trending releases

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fashionista.com /1 month ago

Damdam: A Skin-Care Brand Melding Japanese Rituals With Modern Science

The Tokyo-based brand is available to shop at Sephora.

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retaildive.com /1 month ago

Belk introduces BeautySpace shop-in-shops to select stores

The collaboration will feature brands like IGK, Oak Essentials and Malin + Goetz in stores, with a broader assortment available online.

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fashionista.com /1 week ago

Must Read: The Estée Lauder Cos., Puig End Merger Talks, War in Iran Is Straining Beauty Indies and Conglomerates

Plus, Alphalyr wins 2026 ANDAM Innovation Award.

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ebony.com /1 month ago

Not Just Hype: The Beauty Brands Turning Momentum Into Longevity

The last few years have been a genuine turning point in the beauty industry. Black-founded beauty brands had cultural momentum, building communities that major conglomerates could...

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fashionista.com /1 month ago

The Mystery and Allure of a Proprietary Beauty Ingredient

A trade secret gives brands a differentiating factor and a compelling story, as well as a means of justifying luxury pricing, but are all proprietary ingredients worth the hefty ta...

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fashionista.com /1 month ago

Why Beauty Brands Are Cutting SKUs Instead of Launching More

From mass retailers to prestige founders, a growing number of industry players are betting that tighter assortments and stronger hero products are better for business.

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fashionista.com /4 weeks ago

Oliviaumma: A Korean-Inspired Skin-Care Brand From Miami

Meaning "Olivia's mom" in Korean, Oliviaumma presents skin care as a shared ritual across generations.

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luxuo.com /1 month ago

8 Standout Luxury Beauty Releases to Watch

From skincare-infused makeup to water-based fragrances and immersive retail activations, luxury beauty's recent launches reflect a shift towards a more experiential approach to mod...

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viewthevibe.com /1 month ago

The beauty report: What everyone’s talking about in beauty right now— April 2026 edition

Welcome to the April edition of the Beauty Report, your go-to for what’s actually going on in the beauty world right now. As editors who live and breathe this constantly… This post...

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vancouversun.com /4 weeks ago

Vancouver body care brand is inspired by the beauty of Canada's West Coast

The new skincare brand draws its sensibility from Canada’s West Coast

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globalnews.ca /2 weeks ago

The Curator: Your ultimate spring-to-summer beauty edit

With spring beauty trends in full bloom and summer skincare essentials already taking over, it's time to explore new and old faves from brands like Laneige, Wonderskin and Kiehl's.

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brandingforum.org /1 month ago

Urban Outfitters Adds Sol de Janeiro, Strengthening Its Beauty Category

Urban Outfitters has added Sol de Janeiro to its growing beauty lineup, bringing the fast-rising brand’s sensorial body care, fragrance and haircare to its lifestyle retail mix. Th...

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inc.com /1 month ago

How Sofie Pavitt Built a 8-Figure Skin Care Brand by Ignoring Beauty’s Branding Playbook

By borrowing from fashion, the esthetician-turned-founder built a breakout brand for adults with acne.

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ebony.com /3 weeks ago

May is Showering us With New Beauty launches From Haus labs, SHISEIDO and More!

Fresh new summer products from Haus Labs, SHISEIDO & more!

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Sources covering Indie Beauty

luxuo.com

Recent coverage from public sources
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brandingforum.org

Recent coverage from public sources
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fashionista.com

Recent coverage from public sources
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globalnews.ca

Recent coverage from public sources
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vancouversun.com

Recent coverage from public sources
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vancouversun.com

Recent coverage from public sources
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