The 39 Best Indie Beauty Products to Shop During the Sephora Sale
Featuring buzzy founder-led labels and up-and-coming innovators alike.
Search fresh public links, source activity, and post angles for Indie Beauty.
Fresh curated links around Indie Beauty are collected here so marketers can spot useful updates and turn timely ideas into posts faster.
Recent items include:
Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.
Featuring buzzy founder-led labels and up-and-coming innovators alike.
As interest in niche fragrance grows, retailers need to expand their offerings to win over new clientele — or risk getting left in the dust.
"It felt like the right thing to do," says Dieux Co-Founder & Chief Brand Officer Charlotte Palermino. "Our community and the popularity of the product is what got us here, and...
Founders and executives share how they're using the exclusive expo to create long-term customer loyalty.
Earlier this year, Gem launched in Walmart stores across the U.S.
Kiyoko Beauty is a destination for Asian beauty products in Canada. Find out more ...
Its high-performance formulas balance clinical actives with Japanese onsen water and botanicals.
Watch Brown Sugar Babe's founder discuss its new Atlanta flagship, navigating order delays and more on The Fashionista Network.
A group of brands claim their just-produced, small-batch, preservative-free formulas are superior to standard skin care — but what do the experts say?
Canadian brand's products tap into some of the biggest trending releases
The Tokyo-based brand is available to shop at Sephora.
The collaboration will feature brands like IGK, Oak Essentials and Malin + Goetz in stores, with a broader assortment available online.
Plus, Alphalyr wins 2026 ANDAM Innovation Award.
The last few years have been a genuine turning point in the beauty industry. Black-founded beauty brands had cultural momentum, building communities that major conglomerates could...
A trade secret gives brands a differentiating factor and a compelling story, as well as a means of justifying luxury pricing, but are all proprietary ingredients worth the hefty ta...
From mass retailers to prestige founders, a growing number of industry players are betting that tighter assortments and stronger hero products are better for business.
Meaning "Olivia's mom" in Korean, Oliviaumma presents skin care as a shared ritual across generations.
From skincare-infused makeup to water-based fragrances and immersive retail activations, luxury beauty's recent launches reflect a shift towards a more experiential approach to mod...
Welcome to the April edition of the Beauty Report, your go-to for what’s actually going on in the beauty world right now. As editors who live and breathe this constantly… This post...
The new skincare brand draws its sensibility from Canada’s West Coast
With spring beauty trends in full bloom and summer skincare essentials already taking over, it's time to explore new and old faves from brands like Laneige, Wonderskin and Kiehl's.
Urban Outfitters has added Sol de Janeiro to its growing beauty lineup, bringing the fast-rising brand’s sensorial body care, fragrance and haircare to its lifestyle retail mix. Th...
By borrowing from fashion, the esthetician-turned-founder built a breakout brand for adults with acne.
Fresh new summer products from Haus Labs, SHISEIDO & more!
Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.