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With a focus on younger consumers' "developing skin," its assortment features a hydrating cleanser, lightweight moisturizer and mineral SPF.
Founder Jay Hanggawan tapped into his Indonesian heritage to create the Island Renaissance Glow Up Genius Moisturizer for melanin-rich skin.
Beiin (pronounced "be in") launched in 2025 with a three-product line-up including a body wash, lotion and oil.
It launched with its Matcha Vanilla Glossy Lip Syrup in 2024.
Indie labels can't outspend the biggest players on TikTok Shop, so they're competing via community, consistency and a willingness to do the work themselves.
Rohini Nellore pairs Ayurvedic traditions with modern science to boost skin barriers and scalp health.
The Ayurvedic brand is stocked at Credo Beauty, The Detox Market and Sephora Canada.
Beauty wholesaler Beautyspace is striking out on its own with the opening of Little Luxuries in New York City’s Union Square.
Discover the hottest new skincare and makeup must-haves to keep your summer glow going
It first launched in the 1990s with a restorative moisturizer, and then reformulated its assortment in 2023.
BKIND was founded in Montreal in 2014 by microbiologist Marilyne Bouchard.
Discover new skincare and haircare essentials perfect for hydration, repair, and radiant summer vibes
Founder Daniella Omijeh launched Perlae after looking for a toothpaste that matched the intention she brought to the rest of her beauty routine.
Its lashes are powered by a proprietary "Memory Flex" technology and feature a microstructure that hugs the natural lash.
Ancient Ayurveda meets modern technology: I-beauty is the new buzz, says Rosie Green
Featuring a product line-up spanning face, beard and body.
New skincare saviors, lash serums, and lasting blushes to boost your routine
The Vermont-based brand's formulas feature birch sap, willow bark and other naturally derived actives.
Launched in 2025, the sun-care brand created a lightweight formula that uses around 22.1% zinc oxide.
The Florida-based brand is stocked at Bluemercury, Ulta Beauty and Amazon.
Today, the company's products are stocked in tens of thousands of barbershops across more than 60 countries.
Old Navy is officially stepping into the beauty space with the launch of Old Navy Beauty Co. (“ONBC”), a new beauty experience featuring the exclusive ONBC body care collection alo...
Out of more than 1,000 brands from more than 100 countries, these buzzy products stood out.
The limited-edition collection of hybrid formulas was inspired by the way consumers were already "cocktailing" the two brands' products on their own.
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