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Founder Daniella Bien Aimé pulled from Korean science to craft her hydrating four-product routine.
Inūra's gentle yet effective formulas are made for every skin type, including sensitive and reactive skin.
Founded by Steph Hon in 2020, Cadence "exists to reduce the invisible work of staying organized."
Beiin (pronounced "be in") launched in 2025 with a three-product line-up including a body wash, lotion and oil.
Discover this week's top beauty launches, from balletcore makeup to holiday-inspired scents and advanced scalp care.
The beauty section at my local Whole Foods just got a glow-up. Steps from the entrance, just past the fruits and vegetables, the beauty aisle is now overflowing with dozens of new...
Meet the emerging beauty brands doing things differently—and discover why they're tipped to become the industry's next big names.
Beauty wholesaler Beautyspace is striking out on its own with the opening of Little Luxuries in New York City’s Union Square.
In 2026, everything from colors and fonts to shapes and materials is intentionally implemented to evoke emotion, create consumer connections and stand out across various platforms.
L.A.-based company Muskat Beauty Inc. is behind the stateside expansion strategies for Biodance, CosRX, Torriden and more.
For years, K-beauty and J-beauty have dominated the global beauty conversation, turning Korean and Japanese skincare rituals, products, and aesthetics into worldwide phenomena. Now...
The Vermont-based brand's formulas feature birch sap, willow bark and other naturally derived actives.
Not too long ago, starting a beauty brand meant hiring a chemist, waiting months for a formula, and placing a factory order big enough to fill a garage. Today, a makeup artist in A...
Spas and niche retailers want exclusivity and also products their clients recognize. That's the challenge. The post Omnichannel Playbook for Beauty Brands appeared first on Practic...
Today, the company's products are stocked in tens of thousands of barbershops across more than 60 countries.
Old Navy is officially stepping into the beauty space with the launch of Old Navy Beauty Co. (“ONBC”), a new beauty experience featuring the exclusive ONBC body care collection alo...
Discover how founder-led beauty PR builds consistent media coverage beyond product launches. Learn from three 5WPR case studies on Ethique, The Doux, and It's a
From Shakira to Beautyblender, newly launched platform L-Beauty brings Latina founders together under one digital roof.
A new beauty brand no longer needs to look much like a traditional beauty company. It does not need its own factory, a large product-development department or a nationwide retail n...
The supermarket is a haven for budget beauty lovers
Discover the Venice Film Festival 2026 makeup trends, from radiant skin and delicately framed eyes to 1960s-inspired beauty and natural glamour
Retail placement was once viewed as the ultimate sign of success. Now, stricter margins, inventory requirements and performance expectations are forcing beauty brands to reconsider...
Discover the newest scents and skincare must-haves to update your beauty routine this fall.
Meet the trends and companies fueling the country’s rise as a beauty destination.
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