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As interest in niche fragrance grows, retailers need to expand their offerings to win over new clientele — or risk getting left in the dust.
"It felt like the right thing to do," says Dieux Co-Founder & Chief Brand Officer Charlotte Palermino. "Our community and the popularity of the product is what got us here, and...
The five-piece collection features scents like vanilla, Fuji apple and green tea.
Rohini Nellore pairs Ayurvedic traditions with modern science to boost skin barriers and scalp health.
Creator-turned-brand builder Susan Yara talks TikTok Shop, building Naturium, why selling out isn't always the goal and the beauty trends she'd rather leave behind.
As beauty brands priced between mass and prestige face pressure from both ends of the market, founders are redefining value through performance and trust.
Beauty M&A is booming as Unilever, L’Oréal and PE firms acquire high-growth beauty and wellness-led brands, driven by loyalty, scalability and cultural relevance.
Bold colors, luxe creams, and new scents to elevate your routine
Founder Andrew Lau struggled with acne for more than 10 years, and was inspired by Korean skin care formulas.
Rising costs, tighter retail expectations and limited access to manufacturing are reshaping how emerging brands grow and who gets left behind.
The K-beauty-inspired brand also offers a gua sha cleansing bar that delivers a soapy lymphatic massage.
Launched in 2026, Dewsy offers a hydrating body lotion and body serum.
Discover the hottest beauty launches—from blush to lip oils—that will refresh your routine instantly.
In an industry dominated by luxury brands, celebrity-founded beauty companies, and billion-dollar marketing budgets, few people expected a…Continue reading on SocialBook »
Stock up on all your beauty faves with this exclusive discount code from The Independent
Plus, Alphalyr wins 2026 ANDAM Innovation Award.
Canadian founder Sasha Plavsic talks building her clean beauty brand form one product to a global bestseller.
Meet the trailblazing entrepreneurs bringing island traditions and tropical scents to global beauty trends
Founded in 2025, the Brooklyn-based brand supports the economic empowerment of Berber women in Morocco with every purchase.
Wonderblush is a Canadian-made beauty brand that is making a name for itself in an industry full of mega makeup brands. “I run Wonderblush with my husband, while raising our four c...
In an industry often criticized for promoting unrealistic standards, a new generation of beauty professionals is redefining what confidence, self-expression, and representation tru...
Best of The Summer Beauty Edits & the psychology of why we buy them. Beauty boxes from Sephora, Cult Beauty and Boots are booming as shoppers chase luxury beauty bargains, cura...
K-beauty brands are betting on the American consumer with store openings and big box partnerships.
From Victoria Beckham to Byredo.
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