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This complete guide will explain India’s Shifting Entertainment Habits, how entertainment preferences are changing, why interactive experiences are becoming popular, ... Read more...
Splintered screen. From Drishyam 3 to microdramas, India’s ₹59,000-cr entertainment industry is grappling with an audience puzzle
Technology has taken regional storytelling beyond its traditional audiences, but storyteller, filmmaker and actor Sudhanshu Rai believes the change is not only about access. With G...
There’s a swagger to unscripted TV producers in India right now. The rise in streaming coupled with a desire to push boundaries has seen the nation shift from a more passive import...
Youth audiences are crucial for entering homes; their openness to new stories is highly significant
JioHotstar will only have entertainment content when it launches in the UK, Canada, and Singapore.
As per estimates by IMI-EY, the country had 14 million paid subscriptions in 2025, up 37% over 2024, and is expected to grow to 28-30 million by 2028 with the focus turning to stro...
AI, connected TV, programmatic buying reshape Indias digital ad market
India's music streaming economy is growing like never before. That's the big takeaway from the India edition of this year's Loud & Clear report, Spotify's annual look at how ar...
मुंबई। सितंबर का पहला वीकएंड ओटीटी दर्शकों के लिए काफी खास रहने वाला है। इस सप्ताह नेटफ्लिक्स, जियोहॉटस्टार, प्राइम वीडियो, सोनीलिव और एप्पल टीवी+ जैसे प्लेटफॉर्म पर फिल्में, वेब स...
For years, the conventional playbook for many of India’s most ambitious companies was to raise global capital, establish an offshore holding company and preserve the option of an e...
'Best of the Best' star reflects on authentic storytelling, cultural diversity and the pioneers who helped open doors
India’s leading telecom operator, Bharti Airtel, has expanded its digital entertainment offering with the introduction of Bites, a dedicated section ... Read More
Indias CTV and FAST players explore formation of industry council
Bela Bajaria has stepped down from her role as chief content officer at Netflix amid significant challenges in the media landscape. She oversaw an impressive annual budget of almos...
Entertainment is closer than ever. While going to the cinema remains a distinct experience, audiences can now watch films and shows from... The post From the Big Screen to the Smal...
This complete guide will explain What are Digital Entertainment Platforms, how they are growing across Asian markets, why they are ... Read more The post Digital Entertainment Pla...
नई दिल्ली। सितंबर 2026 का पहला सप्ताह OTT दर्शकों के लिए मनोरंजन से भरपूर रहने वाला है। 1 से 7 सितंबर के बीच नेटफ्लिक्स, प्राइम वीडियो, जियोहॉटस्टार और अन्य प्लेटफॉर्म पर कई नई फिल...
Reality shows, cricket turn advertisers' safe bets
Reality shows, cricket turn advertisers' safe bets
Stars are prioritising selective roles, businesses and opportunities beyond the big screen
Brands focusing on episodic storytelling as they look to move from the scroll-stopping content to story-stopping content
Sanjay Dutt voices concern amid a growing trend of affluent Indians moving abroad
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