Latest updates for Group Purchasing Organizations (Gpos)

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  • The Buying Group Paradox: Why More Stakeholders Means Fewer Deals—and What to Do About It

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madisonlogic.com /2 weeks ago

The Buying Group Paradox: Why More Stakeholders Means Fewer Deals—and What to Do About It

According to Forrester Research, the average B2B purchase decision now involves 13 internal stakeholders and 9 external participants.* Are you...

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