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Hilton Now Officially Launches Undergraduate-Brand & First Hotel Expected To Open In 2027

Hilton acquired the Graduate Hotel brand in March 2024, and the brand became an Honors participating later that year. We noted in August 2025 that Hilton had registered the Undergr...

Hilton Launches New Undergraduate Brand for College Town Hotels

Hilton launches Undergraduate brand to expand in college towns

Reading Time: 2 minutesUS: Hilton is expanding its presence in university markets with the launch of Undergraduate by Hilton, an upper-midscale brand complementary to Graduate by...

Hilton officially launches Undergraduate, furthering its push into college markets

Following months of speculation, Hilton has unveiled the new upper midscale brand, a flexible, scalable complement to its Graduate offering.

Hilton officially launches Undergraduate, furthering its push into college markets

Following months of speculation, Hilton has unveiled the new upper midscale brand, a flexible, scalable complement to its Graduate offering.

Hilton CEO shares ambitious outlook for Undergraduate hotel expansion

Chris Nassetta and other Hilton leaders reveal how the new college town-focused brand was born following the 2024 acquisition of Graduate.

Hilton CEO shares ambitious outlook for Undergraduate expansion

Chris Nassetta and other Hilton leaders reveal how the new college town-focused brand was born following the 2024 acquisition of Graduate.

Hilton Announces Launch of Undergraduate by Hilton

MCLEAN, Virginia—Hilton announced the launch of Undergraduate by Hilton, a new upper-midscale brand developed to serve a broader range of college and university markets. Undergradu...

Hilton is launching a new college-themed brand that could have 400 locations

Undergraduate by Hilton is the newest brand in the portfolio, and coming to a college town near you.

Waldorf Astoria Hotels & Resorts to Debut in Miami Beach

First in: Hilton debuts a sleek, apartment-style LXR resort in the heart of Waikiki

TPG exclusive: Here's what it's like staying at Ka La'i Waikiki Beach, LXR Hotels & Resorts in Honolulu.

Hilton Grand Vacations Packages From $229 + 125,000 Hilton Honors Points

Windsor Aughtry completes $2.6 million renovation at hospitality America-Operated Hampton by Hilton Roanoke Downtown

Windsor Aughtry, a premier real estate development firm with a strong track record in hospitality investment, announces the completion of a $2.6 million renovation

Lodging Lowdown: Dual-branded Hilton comes to Colorado, Hyatt launches developer financing program

Plus, Aimbridge Hospitality has launched an enterprise platform to drive “operational excellence,” and Hilton opened its second Tempo hotel in Nashville. 

Hilton's very first Curio Collection hotel in Hawaii is now accepting reservations

This newly constructed resort in Hawaii opens soon with 210 rooms and points availability via Hilton Honors.

Hilton Launches 250 Point America Road Trip Experiences With Free Hotels & Gas

Hilton is launching exclusive America-themed road trip experiences for just 250 Hilton Honors points, including free hotel stays, gas, VIP events, and unforgettable summer adventur...

Goldman Sachs Upgrades Hilton Grand Vacations (HGV) to Neutral

Hilton Announces Expansion of Its Partnership With ResortPass

MCLEAN, Virginia—Hilton announced a three-year expansion of its partnership with ResortPass. Building on years of collaboration and continued guest demand, the expanded...

Hilton highlights recreation with first property in Key West, Florida

The 175-key Hilton Key West Resort & Marina offers paddleboarding, kayaking and yoga, as well as boating and fishing that are signature to the Florida Keys.

W South Beach is leaving Marriott for Hilton — and reflagging to a major luxury brand

The iconic South Beach hotel will close in August and reopen next year under Hilton.

Hilton Upgrades “Evolving” & Confirmable Upgrade Rewards Transferable

Hilton has been tweaking its Honors program lately by introducing a couple of new tiers (Diamond Reserve & The Honors Society) and lowering requirements for other tiers (read m...

Hilton is offering 12 road trip experiences across the U.S. for just 250 Hilton Honors points

Hilton Honors is celebrating America 250 with unique summer road trip packages that you can book with points.

Dual-Branded EVEN Hotel and Staybridge Suites Opens Near Universal Orlando Resort

ATLANTA, Georgia—EVEN Hotel Orlando Universal Blvd by IHG and Staybridge Suites Orlando Universal Blvd by IHG announced the opening of their dual-branded property in Orlando, Flori...

A New Way to Stay at Sea: Hilton Honors and Explora Journeys Launch New Luxury Ocean Travel Rewards

- - • Exclusive partnership unlocks more rewarding ways for Hilton Honors members to stay, with the ability to earn and redeem Points, along with special member rates, onboard...