Social Media Ideas for Global Sports Brand

Adidas emerges as ‘clear winner’ of World Cup battle of the brands

How Luxury Brands Are Winning The World Cup Without A FIFA Sponsorship

Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.

How Adidas became the undisputed winner of the World Cup

Inside the sportswear giant’s master class in cultural marketing, real-time activation and star-powered storytelling.

#GRWM: The football edition

With the 2026 Fifa World Cup now nearing its conclusion, we’ve seen the kit reveals and watched the sponsor ads, but which brands have led the fashion stakes?

Adidas Hopes Its World Cup Moment Can Drive U.S. Sales

Nearly everything on the field on Sunday will bear the German company’s logo. Bjørn Gulden, the chief executive, says he ‘couldn’t have scripted it better.’

How Louis Vuitton Turned The World Cup Trophy Celebration Into Cultural Capital

Louis Vuitton earned millions in earned media value during the World Cup victory celebration. The brand has long turned such sports trophy moments into cultural capital.

10 Brands That Won the World Cup, According to Data

10 Brands That Won the World Cup, According to Data

Who Supplies Every FIFA World Cup 2026 Kit?

Adidas, Nike, or Puma? Explore which brands supply every team competing at the expanded 2026 FIFA World Cup.

How 5 brands won World Cup gold through marketing investments

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.

Social Marketing That Moves at the Speed of Sports

This post was created in partnership with Viral Nation Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that ta...

15 Top-Tier Tennis Brands to Wear on and off the Court 2026

From heritage heavyweights to new-age upstarts, these labels are serving nothing but aces.

Iconic Nike swoosh will be notably absent from the World Cup final

Amid a fierce brand battle both on and off the pitch, the outcome represents a significant visibility boost for Adidas

Adidas apparel outshines footwear during World Cup quarter

The brand — which also announced a CFO transition — saw apparel net sales jump 34% in the second quarter.

Jaylen Brown—And His Sneaker Brand, 741—Enter a New Era

The NBA Finals MVP, newly a Philadelphia 76er, hopes to defy the odds in standing up a sustainable athletic apparel company.

Ranked: Which Brands Gained the Most From the FIFA World Cup?

See which sponsors were FIFA 2026 World Cup's Biggest Brand value winners, led by Aramco, Verizon, and Hyundai.

Louis Vuitton Heads Luxury’s Sporting Ambitions

From the World Cup trophy trunk to Olympic medals and Formula One, Louis Vuitton has turned a sporting symbol into a showcase of craftsmanship. The post Louis Vuitton Heads Luxury’...

Jaylen Brown and the Moment of Truth

The NBA superstar made history with the launch of his 741 sneaker brand. But after his landmark season and shocking trade, both are facing a defining moment.

Which brands are still winning now the World Cup's over?

The World Cup trophy has been lifted. The brand trophy is still up for debate.

Fanatics Debuts “We’re Still Wearing It” Campaign Honoring Lionel Messi Ahead of World Cup Final

In what may be the Argentine legend's final game for his nation's national team, the sports company is debuting a film that declares “You Can’t Hang It Up While We’re Still Wearing...

New Tennis Footwear Brand Vie Artletique Launches During U.S. Open

Created to intersect sport with art, the new Vie Artletique tennis shoe brings premium performance materials into tennis

Steph Curry’s Li Ning Sneakers—Born In China, Worn In The U.S., Making Waves Everywhere

Steph Curry's recent deal with China's Li Ning signals the continuing growth of the country's sports apparel industry, which has long been driven by state ambitions and an industri...

Adidas CEO, soccer legend Marcelo on World Cup final, "Trionda Final" ball and sport's impact

Argentina and Spain will face off in the 2026 FIFA World Cup final on Sunday. Adidas CEO Bjørn Gulden and Brazilian soccer legend Marcelo join "CBS News 24/7 Mornings" as football...

Scarcity sells: Special edition jerseys redefine sports retail

Limited “special edition” products tied to specific tournaments or seasons are emerging as a key trend in the sportswear retail market, capturing growing consumer attention. Unlike...

Dove’s marketing mixes sports and style for US Open sponsorship return

The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant.