Why founders need to adopt a global mindset from day one
It’s vital to help our best startups take on the biggest markets on the planet, says Anais Guillemaud
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It’s vital to help our best startups take on the biggest markets on the planet, says Anais Guillemaud
<p>It will help you start thinking seriously about your company&#8217;s long-term strategy, says former Best Buy CEO Hubert Joly.</p>
A few years ago, going global could be reduced to a familiar checklist. Identify the largest addressable market. Find a local partner. Hire a country lead. Translate the website. A...
TO make the best decisions, we need to expand our view and think through a wider range of experiences and opinions. See panoramically. Increasing change and complexity require that...
<p>Seven elements determine how well teams work across time zones, languages, and cultural norms.</p>
For most of our company’s life, “growth” meant going deeper into one market: the Philippines. Then it meant fanning out to markets that looked like home — Indonesia, Vietnam, the r...
When we picture leaders, we still tend to imagine experts anchored firmly in one sector—finance, education, health, or technology—each fluent in its own metrics and jargon. We rare...
The culture of your surroundings is inherently connected to the culture you create within your organization.
For many startups, expanding into a second or third market is a defining milestone. It signals that the business has moved beyond product-market fit and is ready to grow regionally...
<p>Research on communication styles among American, Chinese, and Indian employees shows how they can interpret the same guidance in dramatically different ways&#8212;and...
<p>The organizations that do the math will be several moves ahead.</p>
For much of the last decade, “going global” was almost a rite of passage for startups. The formula seemed straightforward: build a product that solves a real problem, raise capital...
Much of my work now involves helping companies decide where and how to grow across Asia, and connecting founders across the region. Expansion questions reach me often, and most peo...
Global expansion feels like a minefield right now. That’s not in your head. In a recent Avalara survey, 8 out of 10 business leaders said cross-border operations are harder than th...
The United Nations recently voted in favor of a map that depicts the relative size of continents and countries more accurately. This doesn’t alter geography, but it could help repl...
Some months ago, I made a quiet decision: I stopped trying to build products that could scale globally by default. Not because demand wasn’t there, but because the underlying assum...
The business-to-business (B2B) sector serves as a cornerstone for economies worldwide, facilitating the exchange of goods and services between companies. In today’s market, B2B ent...
A new book coauthored by Professor Amos Winter asserts that, to solve major challenges and deliver products of value to consumers in both developed and emerging markets, innovators...
The hardest part of putting AI to work on a marketing team isn't teaching the tool. It's rethinking how the work gets done.
For companies headquartered in Europe or North America, the fragmentation of global commerce often feels like a recent development. Trade tensions have become more pronounced. Gove...
Companies that embed scenario thinking into their supply chain strategy will be better positioned to adapt.
International education is often treated as an enrichment opportunity separate from career preparation. The Institute of International Education's Jason Czyz argues that studying a...
Deciding to work overseas isn’t easy. Patrick Felder, senior vice president of Employee Success (also known as Human Resources) for Salesforce, spent many years on international as...
Why Mindset, People Development, and Continuous Improvement Will Shape the Factories of the Future “We Build People Before We Build Products” After the Second World War, Japan face...
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