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This year’s event features more than 400 exhibitors and over 5,000 brands. The post Licensing Expo 2026 Returns with a Powerhouse Lineup appeared first on The Toy Book.
The studio behind 'The Boys' and 'Jumanji: Open World' strikes deals and builds programs tailor-made for the fandom. The post World Series of Licensing Q&A: Jamie Stevens, Sony...
The momentum from Licensing Expo continues in London. The post Preview: Brand Licensing Europe 2026 appeared first on The Toy Book.
From kidults and collectibles to cross-generational fandom and entertainment-based IP, BLE returns to Excel London with a sharp focus on the future of play. The post Brand Licensin...
How Licensing Impacts Buying Decisions at Specialty Stores. The post Astra’s Insights: The Licensing Effect appeared first on The Toy Book.
Spin Master heads to Licensing Expo with a stacked lineup and big plans for the future. The post Licensing Power: Unlocking the Value of Spin Master’s Biggest Brands appeared first...
The agency promotes Alyssa Gourlay and Amber Cheung to leadership roles. The post Born Licensing Expands U.S. Operations with Leadership Promotions, Los Angeles Relocation appeared...
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a new long-term partnership with Experience Group for Lee® acr...
More than 12,500 attendees and 410 exhibitors made their way to Mandalay this year. The post Licensing Expo 2026 Wraps with Record-Breaking Attendance appeared first on The Toy Bo...
Licensed properties step into physical spaces, transforming stories, characters, and gameplay into interactive experiences. The post From IP to IRL: Location-Based Experiences appe...
Maura Regan of Licensing International discusses industry trends, the rise of kidult fandom, and why licensing continues to shape the toy aisle. The post Talkin’ Toys: Maura Regan...
Just as the Experiential Marketing Summit was bringing inspiration to brand marketers, across the Las Vegas Strip, brands were finding new avenues for fandom at Licensing Expo, whi...
The collection pairs music artists with minor league teams for limited-edition apparel and game-day activations throughout the season. The post Official League and MiLB Bring Local...
The hottest toys from the year's hottest licenses. The post The Hottest Toys from Licensing Expo on Las Vegas Now appeared first on The Toy Insider.
Unlock new revenue streams and leverage your IP. The post Raising the Bar: Make Money with Licensing appeared first on The Toy Book.
Supply Chain Oversight is Part of Responsible IP Protection The post Protecting Licensed Brands on a Global Stage appeared first on The Toy Book.
The creator-inspired collection brings beauty, accessories, and collectibles to Generation Alpha fans. The post EXCLUSIVE: Claire’s Launches Lana’s Life Collection with VidCon Debu...
The new hires help expand the company’s licensing presence across the ANZ region. The post Merchantwise Welcomes Industry Veterans to Senior Leadership Team appeared first on The...
New capability embedded in the BERA brand management platform lets marketers compare their BERA Score and Love Curve position against how leading LLMs rank their brand
Too Lost has announced a partnership with GYRO.Group, a Brisbane-based company widely regarded as Australia’s largest independent music distribution and artist services provider. T...
Disney Consumer Products outlines its 'Icons Unleashed' strategy at Licensing Expo, focusing on global partnerships, major franchises, and future growth.
This year's hottest brands are setting trends at licensing's big show. The post Ready, Set, Play: Kids’ Brands Go the Extra Mile at Licensing Expo appeared first on The Toy Book.
Logo Brands expands its officially licensed gear through partnerships with the U.S. Armed Forces, delivering premium products that honor those who serve.
New collections spanning fashion, accessories, plush, and collectibles roll out across more than 26 countries. The post Care Bears Expands European Retail Presence Through LPP Grou...
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