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How algorithmic culture, shifting identities, and a demand for radical authenticity is forcing marketers to rewrite their playbook
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
From logos to loyalty- How Gen Z is rewriting Indias brand playbook
From logos to loyalty- How Gen Z is rewriting Indias brand playbook
Chubby Cattle Group said that each of the 47 restaurants the company is acquiring will relaunch as Gen X or be converted into one of Chubby’s existing brands.
Featuring Ziad Ahmed, VP, Head of Next Gen, United Talent Agency and Joon Silverstein, Chief Marketing Officer, CoachModerated by Elizabeth Segran, Senior Writer, Fast Company F...
It's the second half of a group-wide rebrand, following a similar consolidation of SRG's retail pillar earlier this year
Shreya Sharma argues that Novo Nordisk’s rebrand signals a new consumer-facing era for pharmaceutical brands. The post Creative Comment: Novo Rebrand Reflects Shift first appeared...
While we are worried where this ‘Genz starts from’. Franky, Genz doesn’t start from anywhere and everywhere. Genz is not a generation. It…Continue reading on Medium »
Rewards, loyalty and payments tech company iGoDirect Group has rebranded as iGo Group after 28 years in business. The post iGoDirect Group becomes iGo Group appeared first on stopp...
Preston Spire rebrands as Meerkat. The name and identity connote speed and energy; imagery of the animal is used sparingly to keep the identity focused on the agency's creative per...
Apple Music has launched a rebrand with new design, logo, and more. Creative collaborators include Fred again, NEST Acoustics and TBWA\Media Arts Lab The post Apple Music Rebrand R...
SVGMaker 2.0 introduces agentic AI workflows to generate, edit, and scale consistent vector graphics, logos, and brand assets from one platform. Introducing SVGMaker 2.0: Agentic A...
British watch brand Sekonda has launched a new integrated campaign, 'any. second. now.', created in collaboration with VCCP Blue and VCCP Media. The campaign is designed to resonat...
The racing marque's new look pays homage to a service station in Auckland, but keeps the Speedmark, the Papaya and the Speedy Kiwi. It's good to remember where we came from. It gro...
YS and cultural consultancy Ira have refreshed TSB’s brand identity as part of its new platform, 'It’s how we money'. The post TSB reveals new brand design via YS appeared first on...
A new brand identity from Design Bridge and Partners re-centers the brand around heritage, nourishment and flavor as the plant-based category evolves. The post MorningStar Farms Em...
Release Date: 28 September, Monday Release Time: 00:00 (Local Store Turn) Type: Single Language: Japanese Genre: EDM, Dance
Logos that once carried character have been flattened into interchangeable sans serif marks. Cars that used to have unmistakable personalities have become sleek, standardised machi...
Trailing Millennials and Early Gen Z, dubbed the "Emerging Experience Generation," represent 78M+ US travelers who prioritize mobile-first tech, social media discovery, authenticit...
Valencia Hotel Collection rebrands as Valencia Collection, launching a new name, emblem, and co-branding system across its eight independent hotels in Texas and California.
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