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Gen Z is reshaping luxury by prioritizing experiences, authenticity, and resale over logos, with major implications for hospitality operators and goods brands competing for younger...
Millennials helped usher B2B buying into the digital era. Gen Z is taking it a step further. As more Gen...
The luxury resale market is no longer a side conversation in the fashion industry. It grew from $37.95 billion in 2025 to $41.61 billion in 2026 at a compound annual growth rate of...
Long perceived as beauty’s all-round most sought-after demographic, Gen Z’s position as the sector’s most critical group is being challenged in 2026 as high-spenders Gen X and boom...
Discover the 10 surprising Gen Z consumer trends that are shaping the market today. From sustainable shopping habits to digital engagement, learn how to connect with this influenti...
Gen Z hits 20% of rate locks as non-traditional down payments surge to a seven-year high
Discover 10 key insights into Generation Z's purchasing behavior, exploring their preferences, values, and trends that shape how they shop. Understand what drives this influential...
The analog economy is booming, but Gen Z isn't chasing nostalgia. Here's why younger consumers are paying more for analog experiences. The post Gen Z’s analog obsession isn’t reall...
Discover the 7 key insights on Gen Z buying behaviour that can help marketers effectively engage this influential generation. Learn about their preferences, values, and trends shap...
Parents are spending hundreds or sometimes thousands of dollars on throwback looks for their mini-mes. They are on the hunt for clothes from Raiders jackets and "Rugrats" tees to 1...
Discover the 7 must-have Gen Z products that are shaping trends today. Explore the latest Gen Z product trends and find out how these innovative items are influencing the market an...
Discover the 7 key insights on Gen Z buying behavior that every marketer needs to know. Understand their preferences, values, and the trends shaping their purchasing decisions in t...
Discover the top 7 game-changing Gen Z retail trends that are reshaping the shopping landscape. Stay ahead of the curve and learn how these insights can elevate your business strat...
Plus, Chanel's 2025 revenues grew 2%.
This piece was originally published on Forbes on June 8, 2026. Gen Z is coming of age in an economy where the traditional path to prosperity no longer works, and instead of giving...
Summer streetwear is no longer just about oversized tees, sneakers, and logo-heavy outfits. Gen Z has transformed it into something more personal, experimental, and expressive. In...
Unlock the secrets of Gen Z consumer insights to enhance your marketing strategies. Discover key characteristics, preferences, and trends that will help you connect with the next g...
Discover the top 10 must-know Generation Z trends that are shaping culture, technology, and consumer behavior. Stay ahead of the curve and learn how these trends impact the future...
Roughly 62% of urban Romanians have purchased at least one second-hand product in the last 12 months, while 20% say they have not bought SH in the past year but intend to do so in...
Gen Z homeowners now outpace millennials at the same age. They're more likely to be single and less likely to use help from parents.
ThredUp users have a routine. They stuff a bag with the sweaters and jeans they never wear, mail it off and let the company do the heavy lifting. ThredUp receives the package and p...
The youngest borrowers posted the strongest improvement in credit performance of any generation
With disposable camera sales climbing, 35% of the world's 42 million film camera users are now under 30 — echoing vinyl's billion-dollar comeback.
Companies eager to hire Gen Z are discovering that the youngest workers in the labor market are rewriting the rules of work faster than employers can adapt. Hiring Gen Z seemed lik...
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