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Gen Z real estate agents know that glossy listing videos aren't enough to win over potential clients. Why not make a funny TikTok video instead?
Gen Z agents are turning listing tours into TikTok skits, mixing comedy, pop culture, and short-form video to market homes and stand out online. The post Gen Z Agents Are Turning L...
Among all homebuying generations today, Gen Z is most willing to make sacrifices to create a path to homeownership, according to new Cotality data.
Cotality data shows Gen Z is cutting back more than any other generation to reach homeownership
New platforms are disrupting real estate by providing homebuyers and sellers options, sometimes helping them avoid real estate agents entirely.
Young adults today were born into a digital age with a world of knowledge and opportunities at their fingertips. That’s led Generation Z to start investing in the stock market year...
Many young Americans must follow a different financial playbook.
Meet 12 famous real estate agents and personalities in 2026, discover what made them recognizable, and get practical lessons for your own career.
Here’s how Gen Z is “reorganizing the American Dream” and cutting back to afford their goals.
Northwestern Mutual's 2026 survey finds Gen Z leads all generations in first-mover investing behaviour
With mortgage rates at a yearly high and the economy struggling, how is the next generation ever supposed to become homeowners?
Gen Z has a shorthand with new apps that their senior colleagues don’t. At the same time, they’re eager to learn building from seasoned pros.
Most agents still skip TikTok as younger buyers use social video for real estate research and Google expands social search measurement. The post Most Agents Still Skip TikTok as Re...
Young candidates who rent or live with parents say their generation is "in the thick" of the country's housing affordability crisis. They argue this gives them new energy to solve...
According to Gaurav Mavi, co-founder of BOP.in, real estate can continue to have a role in a diversified portfolio, but young investors are approaching property differently from ea...
Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. In today’s article, we’re sharing the full results from the Z...
For Jordan Cauthorne, real estate isn’t just a family business. It’s a way to build wealth — and she’s using her dance moves and social media to encourage younger people...
NAR’s latest technology report found that more agents are using AI in 2026, and they’re prioritizing tools that save time and improve client experiences.
Student-athletes receive mentoring and complete requirements to become licensed real estate referral agents
Gen Z and millennials are moving to opposite corners of the American housing map
Mortgage myths run rampant, especially in the age of social media. So it's no wonder the next generation fears a mortgage is a trap.
A new UBS and Art Basel report finds younger HNW investors are reshaping art collecting - and multi-generational wealth planning
An agent's own claims are only part of the information AI can use to evaluate that agent
Median price was $887,680 in July 2026 and the state has about 10,500 fewer licensees year over year
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