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Explore the key factors shaping Gen Z behaviour today, from social media influence to values and lifestyle choices. Discover how this generation's unique characteristics are redefi...
From scrolling for inspiration to searching for value and shopping for vibes, younger consumers are changing the modern retail landscape.
Gen Z is reshaping luxury by prioritizing experiences, authenticity, and resale over logos, with major implications for hospitality operators and goods brands competing for younger...
Discover the essential strategies for conducting effective Generation Z market research. Learn how to understand their preferences, behaviors, and trends to connect with this influ...
Gen Z and millennials have played a key role in store brand sales growing faster than name brands, according to Spins.
The generation raised on smartphones is walking back into the mall. Gen Z brands are watching foot traffic surge as shoppers ages 14 to 29 trade endless scrolling for something the...
Pacsun has long been synonymous with the California lifestyle and an effortlessly cool aesthetic that blends surf, skate, and street culture. But for retailers targeting digitally-...
Young parents were more likely to buy prepared foods and purchase groceries online in 2025, according to an AlixPartners report.
India’s fintech industry is shifting from simply processing digital payments to building broader consumer ecosystems around every transaction. As Gen Z’s digital spending grows, re...
Stage: Building · Momentum: High · Forecast confidence: Moderate The cafe next to the handbag display isn’t a coincidence. It’s strategy. Retailers from Coach to Uniqlo are wiring...
Gen Z brands are having a mall moment. Shoppers ages 14 to 29 who grew up online are increasingly making their way back to physical stores, and retailers from Urban Outfitters to C...
Gen Z isn’t just about viral dances on TikTok (although they’ve definitely got those down pat). They bring in refreshing ideas that boomers and millennials can’t help but respect....
K shape, what K shape? Everyone in Gen Z is spending money in this economy, regardless of income.
Teens to 20-somethings hanging out at the mall, maybe trying on clothes, meeting friends at the food court or a nearby restaurant, checking out the window displays.
Across Chinese social media platforms, users often associate certain high-end jewelry pieces with luck, career growth or protection from negative influences.
Northwestern Mutual's 2026 survey finds Gen Z leads all generations in first-mover investing behaviour
The first wave of Gen Alpha is only now buying its first coffees, so nothing about this demographic is settled. The brands that reach them early, on their screens and on their term...
Gen Z isn't abandoning budgeting; it's adapting it to an uncertain economy. Here's what that says about financial decision-making today.
American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z
American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z
Marketers must evolve as basic audience profiles and content delivery no longer suffices. Active listening and co-creation are steps in the right direction, but brands must transla...
A new report reveals legal-age Gen-Zers are drinking at almost the exact same rate as the rest of the population—and their unique habits are reshaping a $2.7 billion beverage marke...
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