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Cutwater has become the fastest-growing spirits brand among Gen Z consumers.
The brand’s success is challenging the narrative that Gen Z has lost interest in alcohol.
Alcohol consumption is experiencing a historic decline. Just 54 percent of respondents in a 2025 Gallup poll of U.S. adults admit that they drink; the lowest level in nearly 90 yea...
By Avni Trivedi, CNN (CNN) — Nearly seven years after the start of the Covid-19 pandemic, Dr. Brian P. Lee has seen signs that rates of alcohol use had finally begun to drop. Lee,...
A new report from Gallup showed drinking rates are stabilizing after a multiyear decline, but still remain at the lowest level since 1939.
Younger alcohol drinkers complain that bubbles make them feel bloated, so a new wave of brands is betting that flat is the future.
Is it a generational shift or a reflection of changing behaviour with age?
New Zealand's per capita consumption now sits among the lowest of all OECD countries.
As zebra striping reshapes drinking habits, Lady A explores why 0% is becoming part of a wider consumer repertoire rather than a separate occasion
As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.
The reasons for less alcohol consumption are complicated, but the data shows it’s definitely a trend.
Low-earning households raised their overall restaurant spending more than any other income group
Leaning over his desk, iPhone held in the palm of his hand on speaker, 25-year-old Gavin Fernand speaks in the jargon of a stereotypical cold caller. “Hey, how are you? I’m reachin...
Nine-country survey shows shifting visit patterns alongside strong and enduring social value of bars - - - • 60% to 85% of respondents expect bars to remain important to so...
Diageo India sees flavours and premiumisation among key trends shaping alcoholic beverage consumption in India and globally
Americans are drinking less for the first time since the pandemic, but alcohol use remains higher than it was before 2020, according to a study published Monday in the journal Anna...
वॉशिंगटन। अमेरिका में शराब के सेवन को लेकर हालिया अध्ययन ने एक महत्वपूर्ण बदलाव की ओर इशारा किया है। कोविड-19 महामारी के बाद पहली बार अमेरिकी वयस्कों में शराब के सेवन में गिरावट दर...
Folks are seeking alcohol alternatives the most in these states, according to a recent analysis.
But the Wine Industry May Be Pushing Them Away For years, we have heard the same warning: younger generations are drinking less wine, and Generation Z may represent an existential...
They’re far more likely to take taxis or rideshares and drop some money gambling or in prediction markets, but they also use coupons and rely heavily on public transportation. Welc...
With diners becoming more intentional about alcohol consumption, new opportunities are opening for operators in ready-to-drink cocktails (RTDs), wine cocktails, non-alcoholic bever...
Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.
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