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From scrolling for inspiration to searching for value and shopping for vibes, younger consumers are changing the modern retail landscape.
The generation raised on smartphones is walking back into the mall. Gen Z brands are watching foot traffic surge as shoppers ages 14 to 29 trade endless scrolling for something the...
Gen Z brands are having a mall moment. Shoppers ages 14 to 29 who grew up online are increasingly making their way back to physical stores, and retailers from Urban Outfitters to C...
Gen Z and millennials have played a key role in store brand sales growing faster than name brands, according to Spins.
Explore the key factors shaping Gen Z behaviour today, from social media influence to values and lifestyle choices. Discover how this generation's unique characteristics are redefi...
Teens to 20-somethings hanging out at the mall, maybe trying on clothes, meeting friends at the food court or a nearby restaurant, checking out the window displays.
Pacsun has long been synonymous with the California lifestyle and an effortlessly cool aesthetic that blends surf, skate, and street culture. But for retailers targeting digitally-...
Gen Z is reshaping luxury by prioritizing experiences, authenticity, and resale over logos, with major implications for hospitality operators and goods brands competing for younger...
Stage: Building · Momentum: High · Forecast confidence: Moderate The cafe next to the handbag display isn’t a coincidence. It’s strategy. Retailers from Coach to Uniqlo are wiring...
Hello, nostalgia.
Young parents were more likely to buy prepared foods and purchase groceries online in 2025, according to an AlixPartners report.
Discover the essential strategies for conducting effective Generation Z market research. Learn how to understand their preferences, behaviors, and trends to connect with this influ...
Across Chinese social media platforms, users often associate certain high-end jewelry pieces with luck, career growth or protection from negative influences.
American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z
American Eagle Shook Up Its Back-to-School Playbook to Reach a Fragmented Gen Z
Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.
People also bought shade sails, meal replacement drinks and powders, and dorm room posters.
Blackhawk Network research found that price concerns are prompting young Australian consumers to use gift cards as a creative budgeting tool.
India’s fintech industry is shifting from simply processing digital payments to building broader consumer ecosystems around every transaction. As Gen Z’s digital spending grows, re...
K shape, what K shape? Everyone in Gen Z is spending money in this economy, regardless of income.
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